Knihy o marketingu

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

• Knihapevná vazba
  774 Kč

  Skladem 4 ks

Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn't

• Knihapevná vazba
  595 Kč

  Skladem 1 ks

Fully revised and updated with additional content - this is a brand new edition of the bestselling Eat That Frog! There just isn't enough time for everything on our 'To Do' list - and there never will be. Successful people don't try to do everything...

• Knihabrožovaná vazba
  302 Kč

  Skladem 2 ks

Ryan Serhant was a shy, jobless hand model when he entered the real estate business in September 2008. Just nine years later, he has emerged as one of the top salespeople in the world and a co-star on Bravo's hit series Million Dollar Listing ...

• Knihabrožovaná vazba
  275 Kč

  Skladem 2 ks

Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, ...

• Knihabrožovaná vazba
  234 Kč

  Skladem 1 ks

'For anyone interested in marketing - either as a practioner or victim - this is unmissable reading. If only more researchers could write like this, the world would be a better place.'

• Knihabrožovaná vazba
  276 Kč

  Skladem 2 ks
• Přečtenámírně opotřebovaná
  170 Kč

  Skladem

In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without? ...

• Knihabrožovaná vazba
  285 Kč

  Skladem 1 ks
• Přečtenávýborný stav
  214 Kč

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"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands ...

• Knihabrožovaná vazba
  707 Kč

  Skladem 2 ks

Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing expertise to identify the definitive rules that govern the world of marketing...

• Knihabrožovaná vazba
  249 Kč

  Skladem 1 ks

Restructure your approach to money and reap the rewards in business and life with this inspiring, life-changing guide from the international bestselling author and star of Bravo's Million Dollar...

• Knihabrožovaná vazba
  365 Kč

  Skladem 2 ks

A compelling manifesto with the potential to change how we work and live.

• Knihabrožovaná vazba
  321 Kč

  Skladem 2 ks

This topic-based course book provides an accessible introduction to the concepts and language of today`s business world...

• Knihabrožovaná vazba
  1 038 Kč

  Skladem 1 ks

Why is Red Bull so popular - even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste? ...

• Knihabrožovaná vazba
  281 Kč

  Skladem 3 ks
• Přečtenámírně opotřebovaná
  187 Kč

  Skladem

The bible for bringing cutting-edge products to larger markets now revised and updated with new insights into the realities of high-tech marketing. In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life ...

• Knihabrožovaná vazba
  474 Kč

  Skladem 1 ks

Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible...

• Knihabrožovaná vazba
  250 Kč

  Skladem 1 ks

Packed with examples and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals. No matter how much repeat business you get from loyal customers, the lifeblood of your business is...

• Knihabrožovaná vazba
  456 Kč

  Skladem 1 ks

Jordan Belfort - immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street - reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star...

• Knihabrožovaná vazba
  318 Kč

  Skladem 2 ks

Everybody knows that hard work, luck and talent each plays a role in our working lives. In his landmark book, Adam Grant illuminates the importance of a fourth, increasingly critical factor – that the best way to get to the top is...

• Knihabrožovaná vazba
  274 Kč

  Skladem 1 ks