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104 produktů
This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to...
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Knihapevná vazba936 KčSkladem 5 ks
Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn't
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Knihapevná vazba595 KčSkladem 2 ks
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...
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Knihapevná vazba774 KčSkladem 5 ks
The Brand Gap is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to ...
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Knihabrožovaná vazba656 KčSkladem 1 ks
Why is Red Bull so popular - even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste? ...
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Knihabrožovaná vazba281 KčSkladem 2 ks
Autorka sa vo svojej monografii zamerala na riešenie problému etiky v organizáciách, ktorá je veľmi diskutovanou témou v súčasnosti, vzhľadom na to, že sa očakáva podpora morálky v organizáciách, ako i rešpektovanie etického prístupu. Zámer autorky je spr
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Přečtenávýborný stav247 KčSkladem
Učebnice jsou určeny všem zájemcům o získání znalosti obchodního jazyka – studentům ekonomického zaměření, manažerům, obchodním referentům, u nichž se předpokládá střední úroveň znalosti jazyka...
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Přečtenávýborný stav225 KčSkladem
Ryan Serhant was a shy, jobless hand model when he entered the real estate business in September 2008. Just nine years later, he has emerged as one of the top salespeople in the world and a co-star on Bravo's hit series Million Dollar Listing ...
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Knihabrožovaná vazba274 KčSkladem 2 ks
Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books...
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Knihabrožovaná vazba419 KčSkladem 1 ks
Fully revised and updated with additional content - this is a brand new edition of the bestselling Eat That Frog! There just isn't enough time for everything on our 'To Do' list - and there never will be. Successful people don't try to do everything...
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Knihabrožovaná vazba302 KčSkladem 2 ks
Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, ...
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Knihabrožovaná vazba243 KčSkladem 1 ks
'For anyone interested in marketing - either as a practioner or victim - this is unmissable reading. If only more researchers could write like this, the world would be a better place.'
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Knihabrožovaná vazba276 KčSkladem 2 ks
In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without? ...
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Knihabrožovaná vazba300 KčSkladem 1 ks
How do you build and sustain a great team? The Culture Code reveals the secrets of some of the best teams in the world – from Pixar to Google to US Navy SEALs – explaining the three skills such groups have mastered ...
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Knihabrožovaná vazba268 KčSkladem 4 ks
"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands ...
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Knihabrožovaná vazba706 KčSkladem 2 ks
What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a doctor or nurse knew how to orchestrate moments that would bring more comfort to patients? What if you had a better sense of how to create...
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Knihabrožovaná vazba276 KčSkladem 2 ks
Restructure your approach to money and reap the rewards in business and life with this inspiring, life-changing guide from the international bestselling author and star of Bravo's Million Dollar...
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Knihabrožovaná vazba365 KčSkladem 2 ks
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises...
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Knihabrožovaná vazba681 KčSkladem 2 ks
This topic-based course book provides an accessible introduction to the concepts and language of today`s business world...
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Knihabrožovaná vazba1 038 KčSkladem 1 ks
A compelling manifesto with the potential to change how we work and live.
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Knihabrožovaná vazba321 KčSkladem 2 ks
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