Knihy o marketingu

This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to...

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  936 Kč

  Skladem 5 ks

What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a doctor or nurse knew how to orchestrate moments that would bring more comfort to patients? What if you had a better sense of how to create...

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  276 Kč

  Skladem 2 ks

Bestselling author of Sell it Like Serhant and Big Money Energy and real estate, television, and media icon Ryan Serhant shares his proven, three-step strategy to build your brand from scratch...

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  443 Kč

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True or false? In selling high-value products or services: "closing" increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill;...

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  1 064 Kč

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Blue Ocean Shift is the essential follow-up to the classic Blue Ocean Strategy, the 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne.Drawing on more

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  349 Kč

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This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing,retailing,catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout...

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  682 Kč

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The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques...

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  642 Kč

  Skladem 2 ks

Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. The importance of mobile apps for smartphones and tablets has grown exponentially ...

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  1 740 Kč

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The authors challenge conventional wisdom with thought-provoking, sticky, and supremely practical concepts.

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  600 Kč

  Skladem 1 ks