Knihy o marketingu
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...
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Knihapevná vazba789 KčSkladem > 5 ks
Dvadsiaty štvrtý ročník Štatistickej ročenky SR poskytuje súhrnný prehľad na demografický, sociálny a ekonomický vývoj SR. Publikácia ponúka aj porovnanie...
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Přečtenávýborný stav1 522 KčSkladem
Praktický sprievodca tatranskými dolinami, plesami a štítmi v ruskom jazyku.
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Přečtenávýborný stav213 KčSkladem
Although the female movement is interwoven into our social world and people preach “girl power,” brand experience expert Katie Mares has seen that this mindset hasn’t penetrated business branding or the experience businesses...
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Knihapevná vazba729 KčSkladem 1 ks
With the cold war ebbing, crime and inflation at record levels, and movie star-turned-President Ronald Reagan launching a Star Wars of his own, the 1980s did not seem likely to become one of the most outrageous, flamboyant...
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Knihapevná vazba676 KčSkladem 2 ks
Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it – from international flights to a vast array of goods we consume like there is no tomorrow...
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Knihapevná vazba593 KčSkladem 1 ks
Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, ...
BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, ...
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Knihapevná vazba682 KčSkladem 2 ks
What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades ...
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Knihapevná vazba571 KčSkladem 1 ks
A protože freelancing (neboli podnikání na volné noze) je celosvětový fenomén, který Robertova kniha rozebírá do větší hloubky i šíře než zahraniční tituly, rozhodli jsme se ji vydat také v angličtině a dalších jazycích. Půjde o nejodvážnější...
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Přečtenávýborný stav710 KčSkladem
Customer EXperience (CEX) is hot! Nowadays it gets harder and harder for companies to be distinctive by the products they offer. As it is key to stand out in the services offered in addition to these products...
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Knihapevná vazba803 Kč-5 %Skladem 1 ks
Why is Jagermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there's the most important question of all...
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Přečtenávýborný stav456 KčSkladem
Bag, label, and tag design is critical in the world of marketing and sales, yet can be challenging to execute successfully. "The Big Book of Bags, Labels and Tags" is a unique visual collection featuring work from top companies around the globe...
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Knihapevná vazba962 Kč-5 %Skladem 1 ks
Ten years after the worldwide bestseller Good to Great, Jim Collins returns with another groundbreaking work, this time to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? Based on nine years of research, ...
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Přečtenávýborný stav575 KčSkladem
Taking a second look at advertising campaigns: revealing reproductions, trumpeting creativity, and inspiring all to look just a little closer. Books about advertising are supposed to be a source of...
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Knihapevná vazba1 377 Kč-5 %Skladem 1 ks
'Leading From Anywhere is the best book on remote work I've ever read - incisive, original, and eminently practical. Read it - and takes notes.' - Daniel H. Pink, author of When Drive and To Sell Is Human It's undeniable...
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Knihapevná vazba415 KčSkladem 1 ks
The authors challenge conventional wisdom with thought-provoking, sticky, and supremely practical concepts.
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Knihapevná vazba628 KčSkladem 1 ks
For 25 years Dan Lyons was a leading tech journalist until the Friday his "Newsweek" boss called. His job? Gone. Fifty years old with two young kids, Lyons was, in a word, screwed. Then an idea hit. For years he'd seen people strike gold in ...
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Přečtenávýborný stav636 KčSkladem
Customer Experience expert Jim Tincher provides the wisdom and tools to show business-to-business (B2B) organizations how to build and sustain superior customer experience (CX) as a core business activity...
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Knihapevná vazba729 KčSkladem 1 ks
In the bestselling tradition of "Switch "and "Made to Stick," Ori Brafman reveals how organizations can drive growth and profits by allowing contained chaos and disruption of the space to flourish, generating new ideas that trigger innovation...
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Knihapevná vazba333 Kč-5 %Skladem 1 ks
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