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Martinus Knihy roku 2024 - Nechte se inspirovat
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How Brands Grow - Byron Sharp, Oxford University Press, 2010
How Brands Grow 
EN

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...


Štatistická ročenka Slovenskej republiky 2014/Statistical Yearbook of the Slovak Republic 2014, VEDA, 2015
Štatistická ročenka Slovenskej republiky 2014/Statistical Yearbook of the Slovak Republic 2014 
SK

Dvadsiaty štvrtý ročník Štatistickej ročenky SR poskytuje súhrnný prehľad na demografický, sociálny a ekonomický vývoj SR. Publikácia ponúka aj porovnanie...

  • Přečtenávýborný stav
    1 522 Kč
    Skladem

Tatry dlja vas (rus.) - Lučanský Milan, František Kele, Ikar, 2002
Tatry dlja vas (rus.) 
RU

Praktický sprievodca tatranskými dolinami, plesami a štítmi v ruskom jazyku.

  • Přečtenávýborný stav
    213 Kč
    Skladem

CustomHER Experience - Katie Mares, Greenleaf, 2023
CustomHER Experience 
EN

Although the female movement is interwoven into our social world and people preach “girl power,” brand experience expert Katie Mares has seen that this mindset hasn’t penetrated business branding or the experience businesses...


All-American Ads of the 80s - Steven Heller, Jim Heimann, Taschen, 2022
All-American Ads of the 80s 
EN

With the cold war ebbing, crime and inflation at record levels, and movie star-turned-President Ronald Reagan launching a Star Wars of his own, the 1980s did not seem likely to become one of the most outrageous, flamboyant...


Badvertising - Andrew Simms, Leo Murray, Pluto, 2023
Badvertising 
EN

Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it – from international flights to a vast array of goods we consume like there is no tomorrow...


The Art of Client Service - Robert Solomon, John Wiley & Sons, 2016
The Art of Client Service 
EN

Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, ...


Blue Ocean Shift - W. Chan Kim, Renée Mauborgne, Hachette Livre International, 2017
Blue Ocean Shift 
EN

BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, ...


Hegarty on Advertising - John Hegarty, Thames & Hudson, 2017
Hegarty on Advertising 
EN

What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades ...


The Freelance Way - Robert Vlach, Jan Melvil publishing, 2019
The Freelance Way 
EN

A protože freelancing (neboli podnikání na volné noze) je celosvětový fenomén, který Robertova kniha rozebírá do větší hloubky i šíře než zahraniční tituly, rozhodli jsme se ji vydat také v angličtině a dalších jazycích. Půjde o nejodvážnější...

  • Přečtenávýborný stav
    710 Kč
    Skladem

CEX Sells - Beate van Dongen Crombags, BIS, 2017
CEX Sells 
EN

Customer EXperience (CEX) is hot! Nowadays it gets harder and harder for companies to be distinctive by the products they offer. As it is key to stand out in the services offered in addition to these products...


Fascinate, Revised and Updated - Sally Hogshead, HarperCollins, 2016
Fascinate, Revised and Updated 
EN

Why is Jagermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there's the most important question of all...

  • Přečtenávýborný stav
    456 Kč
    Skladem

The Big Book of Bags, Tags, and Labels - Christian Campos, HarperCollins, 2009
The Big Book of Bags, Tags, and Labels 
EN

Bag, label, and tag design is critical in the world of marketing and sales, yet can be challenging to execute successfully. "The Big Book of Bags, Labels and Tags" is a unique visual collection featuring work from top companies around the globe...


Great by Choice - Jim Collins, Morten T. Hansen, HarperCollins, 2011
Great by Choice 
EN

Ten years after the worldwide bestseller Good to Great, Jim Collins returns with another groundbreaking work, this time to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? Based on nine years of research, ...

  • Přečtenávýborný stav
    575 Kč
    Skladem

Copy Paste - Joe la Pompe, Gestalten Verlag, 2016
Copy Paste 
EN

Taking a second look at advertising campaigns: revealing reproductions, trumpeting creativity, and inspiring all to look just a little closer. Books about advertising are supposed to be a source of...


Leading From Anywhere - David Burkus, Hodder and Stoughton, 2021
Leading From Anywhere 
EN

'Leading From Anywhere is the best book on remote work I've ever read - incisive, original, and eminently practical. Read it - and takes notes.' - Daniel H. Pink, author of When Drive and To Sell Is Human It's undeniable...


Great by Choice - Jim Collins, Random House, 2011
Great by Choice 
EN

The authors challenge conventional wisdom with thought-provoking, sticky, and supremely practical concepts.


Disrupted - Dan Lyons, Hachette Book Group US, 2016
Disrupted 
EN

For 25 years Dan Lyons was a leading tech journalist until the Friday his "Newsweek" boss called. His job? Gone. Fifty years old with two young kids, Lyons was, in a word, screwed. Then an idea hit. For years he'd seen people strike gold in ...

  • Přečtenávýborný stav
    636 Kč
    Skladem

Do B2B Better - Jim Tincher, Wonderwell, 2022
Do B2B Better 
EN

Customer Experience expert Jim Tincher provides the wisdom and tools to show business-to-business (B2B) organizations how to build and sustain superior customer experience (CX) as a core business activity...


The Chaos Imperative - Ori Brafman, Judah Pollack, Random House, 2013
The Chaos Imperative 
EN

In the bestselling tradition of "Switch "and "Made to Stick," Ori Brafman reveals how organizations can drive growth and profits by allowing contained chaos and disruption of the space to flourish, generating new ideas that trigger innovation...



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