New Sales. Simplified.

Packed with examples and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals. No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. With refreshing honesty and some much-needed humor, sales expert Mike Weinberg examines the critical mistakes made by most salespeople and executives and provides tips to help you achieve the opposite results.

You'll learn how to:
identify a strategic list of genuine prospects;
draft a compelling, customer-focused "sales story";
perfect the proactive telephone call to get face-to-face with more prospects;
use email, voicemail, and social media to your advantage;
build rapport;
prepare for and structure a winning sales call;
stop presenting to and start dialoguing with buyers;
and make time in your calendar for business development activities.

Landing on HubSpot's Top 20 Sales Books of All Time, New Sales. Simplified. is about overcoming—and even preventing—buyers' anti-salesperson reflex by establishing trust. The easy-to-follow plan will remove the mystery surrounding prospecting and have you ramping up for new business.