Odborné a naučné knihy

World expert Bent Flyvbjerg and bestselling author Dan Gardner reveal the secrets to successfully planning and delivering ambitious projects on any scale...

• Knihabrožovaná vazba
  329 Kč

  Více než 30 dní

Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process...

• Knihapevná vazba
  1 108 Kč

  Předobjednávka,
  vychází za pět dní

Exquisite, timeless and enduring, Rolex is one of the most recognizable and sought-after luxury watch brands in the world...

• Knihapevná vazba
  419 Kč

  Předobjednávka,
  vychází pozítří

Teoretik Karel Teige ve dvacátých letech minulého století použil slovní metaforu „divadlo ulice“ pro pulzující, dynamický vizuálně-akustický děj, který se tou dobou odehrával v centrech větších měst...

• Knihabrožovaná vazba
  700 Kč

  Skladem 1 ks

• Knihabrožovaná vazba
  108 Kč

  Do 10 – 15 dnů

Synonymous with fine craftsmanship and understated elegance, the House of Bottega Veneta is the go-to brand for those who love effortless chic...

• Knihapevná vazba
  419 Kč

  Více než 30 dní

Little Book of Prada is the pocket-sized and beautifully illustrated story of the legendary fashion house. Understated elegance and luxury, technologically advanced fabrics and sublime originality of design are all hallmarks of the House of Prada...

• Knihapevná vazba
  380 Kč

  Skladem 4 ks

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

• Knihapevná vazba
  811 Kč

  Skladem 2 ks

Help transform your business and innovate like the world's top tech companies! In INSPIRED, product thought leader Marty Cagan revealed the best practices and techniques used by the top product teams operating in the product model..

• Knihapevná vazba
  693 Kč

  Skladem 2 ks

What you are today is not important... for in this runaway bestseller you will learn how to change your life by applying the secrets you are about to discover in the ancient scrolls...

• Kniha
  204 Kč

  Více než 30 dní

Founded in 1925, Fendi is a luxury brand rooted in elegance and experimentation...

• Knihapevná vazba
  419 Kč

  Více než 30 dní

In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without? ...

• Knihabrožovaná vazba
  301 Kč

  Skladem 1 ks
• Přečtenávýborný stav
  214 Kč

  Skladem

When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated...

• Knihapevná vazba
  686 Kč

  Skladem 3 ks

How much do we know about why we buy? What truly influences our decisions in today`s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? ...

• Knihabrožovaná vazba
  474 Kč

  Více než 30 dní

Tato příručka má za úkol přiblížit způsoby, formy a pravidla, jimiž se řídí vztahy při registraci a sporech o oprávněnost registrace doménových jmen v doméně nejvyšší úrovně .eu...

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  Vyprodané

More and more traditional professional services firms are turning to "productization" as a strategy to grow, improve valuations, and to fend off new digital-first competitors. However, many of them will fail and waste a lot of money in the process....

• Knihabrožovaná vazba
  537 Kč

  Více než 30 dní

Global sales authority Jeffrey Gitomer's bestselling classic, The Sales Bible, has been updated and appended in this new edition, offering you the ultimate sales methods and strategies that really work ― every day, in real-world selling situations..

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  556 Kč

  Do 17 – 22 dnů

This work provides detailed coverage of the current state of international treaty law in respect of copyright issues relating to the Internet and E-commerce...

• Knihapevná vazba
  7 273 Kč

  Více než 30 dní

The practice of creative writing - being expressive, exploring ideas, crafting words, shaping stories - can deepen your appreciation of life and enhance your wellbeing...

• Knihabrožovaná vazba
  803 Kč

  Více než 30 dní

There are different approaches to examining the issue of M&A. In addition, cross-border mergers and acquisitions are often a much more complex process compared to domestic transactions...

• Knihabrožovaná vazba
  216 Kč

  Do 8 – 13 dnů