Odborné a naučné knihy

World expert Bent Flyvbjerg and bestselling author Dan Gardner reveal the secrets to successfully planning and delivering ambitious projects on any scale...

• Knihabrožovaná vazba
  306 Kč

  Skladem > 5 ks

• Knihabrožovaná vazba
  147 Kč

  Do 7 – 12 dnů

Teoretik Karel Teige ve dvacátých letech minulého století použil slovní metaforu „divadlo ulice“ pro pulzující, dynamický vizuálně-akustický děj, který se tou dobou odehrával v centrech větších měst...

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  700 Kč

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This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

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  890 Kč

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Help transform your business and innovate like the world's top tech companies! In INSPIRED, product thought leader Marty Cagan revealed the best practices and techniques used by the top product teams operating in the product model..

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  723 Kč

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This book is about what happened when a business leader decided not to bury his head in the sand about climate change; when he found the conversation with his kids about floods from melting ice caps too painful...

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  641 Kč

  Předobjednávka,
  vychází 27. 6. 2024

This is not a book about business strategy. Strategy changes like the seasons. This is a book about something much more permanent...

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  399 Kč

  Skladem 5 ks

Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last...

• Knihapevná vazba
  690 Kč

  Více než 30 dní

In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without? ...

• Knihabrožovaná vazba
  283 Kč

  Skladem 1 ks
• Přečtenávýborný stav
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What you are today is not important... for in this runaway bestseller you will learn how to change your life by applying the secrets you are about to discover in the ancient scrolls...

• Kniha
  250 Kč

  Skladem 3 ks

Though Amazon.com started off delivering books through the mail, its visionary founder, Jeff Bezos, was never content with being just a bookseller. He wanted Amazon to become ‘the everything store’, ...

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  313 Kč

  Více než 30 dní

Between the theories of business school and the real world of business, there is still a gap - one that can only be filled by experience, helped by the knowledge of someone who has already done it...

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  283 Kč

  Skladem 2 ks

"Here is the book recounting the life and times of one of the most respected men in the world, Warren Buffett. The legendary Omaha investor has never written a memoir, but now he has allowed one writer, Alice Schroeder, unprecedented access to explore dir

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  405 Kč

  Skladem 4 ks

When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated...

• Knihapevná vazba
  686 Kč

  Skladem 3 ks

How much do we know about why we buy? What truly influences our decisions in today`s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? ...

• Knihabrožovaná vazba
  557 Kč

  Do 13 – 18 dnů

South African born Elon Musk is the renowned entrepreneur and innovator behind PayPal, SpaceX, Tesla, and SolarCity. Musk wants to save our planet; he wants to send citizens into space, to form a colony on Mars; he wants to make ...

• Knihabrožovaná vazba
  237 Kč

  Skladem 4 ks
• Přečtenámírně opotřebovaná
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Tato příručka má za úkol přiblížit způsoby, formy a pravidla, jimiž se řídí vztahy při registraci a sporech o oprávněnost registrace doménových jmen v doméně nejvyšší úrovně .eu...

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  Vyprodané

Elon Musk is among the most controversial titans of Silicon Valley. To some he's a genius and a visionary and to others he's a mercurial huckster. Billions of dollars have been gained and lost on his tweets and his personal exploits are...

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  481 Kč

  Skladem 1 ks

This work provides detailed coverage of the current state of international treaty law in respect of copyright issues relating to the Internet and E-commerce...

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  7 273 Kč

  Více než 30 dní