Odborné a naučné knihy

World expert Bent Flyvbjerg and bestselling author Dan Gardner reveal the secrets to successfully planning and delivering ambitious projects on any scale...

• Knihabrožovaná vazba
  306 Kč

  Skladem > 5 ks

• Knihabrožovaná vazba
  147 Kč

  Do 7 – 12 dnů

Teoretik Karel Teige ve dvacátých letech minulého století použil slovní metaforu „divadlo ulice“ pro pulzující, dynamický vizuálně-akustický děj, který se tou dobou odehrával v centrech větších měst...

• Knihabrožovaná vazba
  700 Kč

  Skladem 1 ks

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

• Knihapevná vazba
  890 Kč

  Skladem > 5 ks

Help transform your business and innovate like the world's top tech companies! In INSPIRED, product thought leader Marty Cagan revealed the best practices and techniques used by the top product teams operating in the product model..

• Knihapevná vazba
  723 Kč

  Skladem 1 ks

Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last...

• Knihapevná vazba
  690 Kč

  Více než 30 dní

In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without? ...

• Knihabrožovaná vazba
  283 Kč

  Skladem 1 ks
• Přečtenávýborný stav
  311 Kč

  Skladem

What you are today is not important... for in this runaway bestseller you will learn how to change your life by applying the secrets you are about to discover in the ancient scrolls...

• Kniha
  250 Kč

  Skladem 3 ks

Between the theories of business school and the real world of business, there is still a gap - one that can only be filled by experience, helped by the knowledge of someone who has already done it...

• Knihabrožovaná vazba
  283 Kč

  Skladem 2 ks

When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated...

• Knihapevná vazba
  686 Kč

  Skladem 3 ks

How much do we know about why we buy? What truly influences our decisions in today`s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? ...

• Knihabrožovaná vazba
  557 Kč

  Do 13 – 18 dnů

Tato příručka má za úkol přiblížit způsoby, formy a pravidla, jimiž se řídí vztahy při registraci a sporech o oprávněnost registrace doménových jmen v doméně nejvyšší úrovně .eu...

• Knihabrožovaná vazba
  Vyprodané

This work provides detailed coverage of the current state of international treaty law in respect of copyright issues relating to the Internet and E-commerce...

• Knihapevná vazba
  7 273 Kč

  Více než 30 dní

More and more traditional professional services firms are turning to "productization" as a strategy to grow, improve valuations, and to fend off new digital-first competitors. However, many of them will fail and waste a lot of money in the process....

• Knihabrožovaná vazba
  653 Kč

  Do 3 – 7 dnů

The world of finance is on the cusp of a major disruption that will affect corporations, bankers, states―indeed, all of us. As Eswar Prasad makes clear, the end of physical cash will fundamentally rewrite how we live...

• Knihabrožovaná vazba
  571 Kč

  Skladem 1 ks

From the bestselling author of Talk Like TED, renowned communications coach Carmine Gallo reveals the leadership secrets of Amazon founder Jeff Bezos - and gives you the tools to master them yourself...

• Knihabrožovaná vazba
  297 Kč

  Více než 30 dní

Alex Osterwalder and Yves Pigneurs’ Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations and startups and consultants around the world and is taught in hundreds of universities...

• Knihabrožovaná vazba
  790 Kč

  Více než 30 dní

The practice of creative writing - being expressive, exploring ideas, crafting words, shaping stories - can deepen your appreciation of life and enhance your wellbeing...

• Knihabrožovaná vazba
  808 Kč

  Více než 30 dní

Franny Stone is determined to go to the end of the earth, following the last of the Arctic terns on what may be their final migration to Antarctica. As animal populations plummet, Franny talks her way onto one of the few remaining boats...

• Knihabrožovaná vazba
  279 Kč

  Do 3 – 7 dnů

Expanding upon one of his high-level foundational teachings: Strategic Coach co-founder Dan Sullivan explains why achieving 10X growth is easier than going for 2X growth...

• Knihapevná vazba
  487 Kč

  Do 21 – 25 dnů