Odborné a naučné knihy

World expert Bent Flyvbjerg and bestselling author Dan Gardner reveal the secrets to successfully planning and delivering ambitious projects on any scale...

• Knihabrožovaná vazba
  306 Kč

  Skladem > 5 ks

• Knihabrožovaná vazba
  147 Kč

  Do 7 – 12 dnů

Teoretik Karel Teige ve dvacátých letech minulého století použil slovní metaforu „divadlo ulice“ pro pulzující, dynamický vizuálně-akustický děj, který se tou dobou odehrával v centrech větších měst...

• Knihabrožovaná vazba
  700 Kč

  Skladem 1 ks

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

• Knihapevná vazba
  890 Kč

  Skladem > 5 ks

Help transform your business and innovate like the world's top tech companies! In INSPIRED, product thought leader Marty Cagan revealed the best practices and techniques used by the top product teams operating in the product model..

• Knihapevná vazba
  723 Kč

  Skladem 1 ks

Aprovocative new theory of political economy explaining why the world is divided into nations with wildly differing levels of prosperity. Why are some nations more prosperous than others?Why Nations Fail sets out to answer this question, ...

• Knihabrožovaná vazba
  357 Kč

  Více než 30 dní

Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last...

• Knihapevná vazba
  690 Kč

  Více než 30 dní

In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without? ...

• Knihabrožovaná vazba
  283 Kč

  Skladem 1 ks
• Přečtenávýborný stav
  311 Kč

  Skladem

What you are today is not important... for in this runaway bestseller you will learn how to change your life by applying the secrets you are about to discover in the ancient scrolls...

• Kniha
  250 Kč

  Skladem 3 ks

Between the theories of business school and the real world of business, there is still a gap - one that can only be filled by experience, helped by the knowledge of someone who has already done it...

• Knihabrožovaná vazba
  283 Kč

  Skladem 2 ks

For eighteen years, Bruce Bueno de Mesquita and Alastair Smith have been part of a team revolutionizing the study of politics by turning conventional wisdom on its head. They start from a single assertion: Leaders do whatever keeps them in power...

• Knihabrožovaná vazba
  510 Kč

  Více než 30 dní

When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated...

• Knihapevná vazba
  686 Kč

  Skladem 3 ks

How much do we know about why we buy? What truly influences our decisions in today`s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? ...

• Knihabrožovaná vazba
  557 Kč

  Do 13 – 18 dnů

Around the globe, people are facing the same problem - that we are born as individuals but are forced to conform to the rules of society if we want to succeed. To see our uniqueness expressed in our achievements, we must first learn the rules ...

• Knihabrožovaná vazba
  516 Kč

  Skladem 2 ks
• Přečtenávýborný stav
  725 Kč

  Skladem

Tato příručka má za úkol přiblížit způsoby, formy a pravidla, jimiž se řídí vztahy při registraci a sporech o oprávněnost registrace doménových jmen v doméně nejvyšší úrovně .eu...

• Knihabrožovaná vazba
  Vyprodané

In The Habsburgs, Martyn Rady tells the epic story of a dynasty and the world it built - and then lost - over nearly a millennium...

• Přečtenávýborný stav
  394 Kč

  Skladem
• Knihabrožovaná vazba
  332 Kč

  Skladem 3 ks

This work provides detailed coverage of the current state of international treaty law in respect of copyright issues relating to the Internet and E-commerce...

• Knihapevná vazba
  7 273 Kč

  Více než 30 dní

Empty shelves, petrol station queues and energy shortages: crises more familiar to those who lived through the 1960s and 1970s have now become a reality for many as global shipping times are squeezed...

• Knihabrožovaná vazba
  379 Kč

  Skladem 1 ks

There are different approaches to examining the issue of M&A. In addition, cross-border mergers and acquisitions are often a much more complex process compared to domestic transactions...

• Knihabrožovaná vazba
  216 Kč

  Do 6 – 10 dnů

Alex Osterwalder and Yves Pigneurs’ Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations and startups and consultants around the world and is taught in hundreds of universities...

• Knihabrožovaná vazba
  790 Kč

  Více než 30 dní