Knihy o marketingu - strana 4 z 5

High performance isn't born. It's made. This book uncovers the eight essential habits of the world's leading sportspeople, coaches and entrepreneurs...

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  299 Kč

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Customer EXperience (CEX) is hot! Nowadays it gets harder and harder for companies to be distinctive by the products they offer. As it is key to stand out in the services offered in addition to these products...

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  803 Kč

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How did the start-up dating app, CLikD, quickly rise to become an award-winning competitor to Tinder and Bumble...

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  1 416 Kč

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In today's world, ethics can be complicated and its boundaries blurred. Should businesses go beyond their legal obligations? Should a radical thinker with an extremist following be invited to defend their position alongside more mainstream public figures?

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  416 Kč

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Want to get those difficult colleagues off your back and restore your sanity? NYU psychology professor Tessa West shows you how...

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  355 Kč

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The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques...

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  642 Kč

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  326 Kč

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Why is Jagermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there's the most important question of all...

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  354 Kč

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Binge watching. The trendsetters and triumphs of the TV boom. Their names are Walter White, Birgitte Nyborg and Don Draper and they are the stars of a cultural revolution. In the last decade, shows like Breaking Bad, ...

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  1 652 Kč

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Finbar Dolan is lost and lonely. Except he doesn't know it. Despite escaping his blue-collar Boston upbringing to carve out a mildly successful career at a Madison Avenue ad agency, ...

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  295 Kč

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Discover great ways to engage your customers through the social web Social CRM is an evolving tool to...

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  586 Kč

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Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. The importance of mobile apps for smartphones and tablets has grown exponentially ...

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  1 740 Kč

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It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. "What is Branding?" Is an accessible guide that makes sense of this complex subject...

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  496 Kč

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Bag, label, and tag design is critical in the world of marketing and sales, yet can be challenging to execute successfully. "The Big Book of Bags, Labels and Tags" is a unique visual collection featuring work from top companies around the globe...

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  962 Kč

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Gripping and darkly comic, Breaking Twitter takes readers inside the battle between one of the most intriguing, polarizing, influential men of our time - Elon Musk - and the company that owns our world's best hope for a shared global conversation...

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  451 Kč

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  274 Kč

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This comprehensive textbook constitutes an essential tool for students and professionals who want to work in the field of visual merchandising in retail, a discipline which combines the principles of marketing, creativity and design...

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  735 Kč

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Ten years after the worldwide bestseller Good to Great, Jim Collins returns with another groundbreaking work, this time to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? Based on nine years of research, ...

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  270 Kč

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If you want to be the best, you have to have the right skillset. From strategy, mobile and ecommerce to social media, SEO and PR, The Ultimate Marketing and PR Book is a dynamic collection of tools, techniques, and strategies for success...

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  378 Kč

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Trust plays a critical part during the online shopping process. Engaging customers and building long-term brand trust is vital for enterprises that rely on e-commerce. But the rise of digital and social media platforms has created a new commercial ...

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  617 Kč

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In the bestselling tradition of "Switch "and "Made to Stick," Ori Brafman reveals how organizations can drive growth and profits by allowing contained chaos and disruption of the space to flourish, generating new ideas that trigger innovation...

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  333 Kč

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Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how ...

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  424 Kč

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