Nejlevnejší z kategorie: knihy o marketingu - strana 65 z 65

This comprehensive volume seeks out ways in which those who are typically marginalized by, or excluded from, tourism can be brought into the industry in ways that directly benefit them. It addresses the central questions asked...

• Knihapevná vazba
  3 645 Kč

  Do 17 – 22 dnů

Marketing in the tourism and hospitality industry has transformed with the development of digital marketing tools and the evolution of social culture. Recently, the advent of new technologies such as smartphones, artificial intelligence...

• Knihapevná vazba
  3 645 Kč

  Do 17 – 22 dnů

Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchangeably used by scholars and marketers and provides principles of effective...

• Knihapevná vazba
  3 645 Kč

  Do 17 – 22 dnů

This book presents critical insights and contemporary perspectives for exploring current trends, concerns and prospects of events tourism. It examines modern-day global issues facing the events and tourism industry, policymakers...

• Knihapevná vazba
  3 645 Kč

  Do 17 – 22 dnů

For beginning-level food marketing courses in departments of agricultural economics. Marketing of Agricultural Products has provided instructors a comprehensive and balanced treatment of food marketing systems since its introduction in 1955...

• Knihabrožovaná vazba
  Vyprodané

It is increasingly accepted that 'institutions matter' for economic organization and outcomes. The last decade has seen significant expansion in research examining how institutional contexts ...

• Knihapevná vazba s přebalem
  4 979 Kč

  Do 19 – 24 dnů

Employee participation encompasses the range of mechanisms used to involve the workforce in decisions at all levels of the organization - whether direct or indirect - conducted with employees or through their representatives...

• Knihapevná vazba
  4 979 Kč

  Do 9 – 14 dnů

• AudioknihaMP3 na CD
  Vyprodané

In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today’s key marketing challenge...

• Knihapevná vazba
  Vyprodané

This work provides detailed coverage of the current state of international treaty law in respect of copyright issues relating to the Internet and E-commerce...

• Knihapevná vazba
  7 273 Kč

  Do 19 – 24 dnů

This commentary deals with the history and development of the major international agreements affecting copyright and related rights, including the Berne Convention for the Protection of Literary and Artistic Works 1886-1970, ...

• Knihapevná vazba
  10 418 Kč

  Do 19 – 24 dnů