Knihy o marketingu

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

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  811 Kč

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Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn't

• Knihapevná vazba
  595 Kč

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David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything...

• Knihabrožovaná vazba
  284 Kč

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• Knihabrožovaná vazba
  410 Kč

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• Knihabrožovaná vazba
  Vyprodané

Fully revised and updated with additional content - this is a brand new edition of the bestselling Eat That Frog! There just isn't enough time for everything on our 'To Do' list - and there never will be. Successful people don't try to do everything...

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  302 Kč

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• Knihabrožovaná vazba
  Vyprodané

Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You'll learn how to flip your brand from offering products to offering meaning, ...

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  694 Kč

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An innovative, paradigm-shifting book that will captivate readers of Malcolm Gladwell, Daniel Pink, The Power of Habit, and Quiet. In his landmark book, Adam Grant illuminates why some people rise to the top of ...

• Knihapevná vazba
  937 Kč

  Více než 30 dní
• Knihabrožovaná vazba
  274 Kč

  Skladem 1 ks
• Knihapevná vazba
  Vyprodané

How much do we know about why we buy? What truly influences our decisions in today`s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? ...

• Knihabrožovaná vazba
  474 Kč

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• Knihapevná vazba s přebalem
  Vyprodané

This second installment in TASCHEN’s advertising series joins Advertising Now! Print and the forthcoming Advertising Now! Films to provide a complete study of commercial communication in the world today...

• Přečtenávýborný stav
  516 Kč

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A former Senior VP of Apple shares how Steve Jobs motivated people to do the best work of their lives...

• Knihapevná vazba
  486 Kč

  Více než 30 dní

This is a highly visual, compact-format sourcebook, packed with top international packaging designers’ contemporary work, accompanied by essays on the surrounding issues...

• Knihapevná vazba
  985 Kč

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This latest edition in the best-selling annual Letterhead and Logo Design series features the most innovative and exciting work in the field from well-known design leaders, new design firms, and cutting-edge artists...

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  1 131 Kč

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• Knihabrožovaná vazba
  688 Kč

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With the cold war ebbing, crime and inflation at record levels, and movie star-turned-President Ronald Reagan launching a Star Wars of his own, the 1980s did not seem likely to become one of the most outrageous, flamboyant...

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  713 Kč

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The most thought-provoking, the most innovative, the most creative temporary and commercial stands designs are showcased in Stands and Product Display...

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  1 454 Kč

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Great advertising and design can make the world stop and think. It can make people listen, and sometimes it can even change a person's life. "The One Show" celebrates all of the qualities that go into making a successful ad campaign or design...

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  1 367 Kč

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Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it – from international flights to a vast array of goods we consume like there is no tomorrow...

• Knihapevná vazba
  593 Kč

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True or false? In selling high-value products or services: "closing" increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill;...

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  1 064 Kč

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• Knihapevná vazba
  Vyprodané

Marketing is key to the health and wealth of organisations and a vital component in business strategy. Despite the fact that it produces three times more value than any other facet of a business and continual major improvements in ...

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  808 Kč

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Move business forward and drag Top Management along with you! Al Ries' best selling book, The Fall of Advertising and the Rise of PR, shook the advertising industry to the bone. The advertising world was outraged...

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  386 Kč

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The new edition of the book readers call the bible for advertising...

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  583 Kč

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Gleaned from thousands of images, this book offers the best of American print advertising in the age of the “Big Idea.” From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and...

• Knihabrožovaná vazba
  625 Kč

  Skladem 1 ks