Knihy o byznysu a managementu

World expert Bent Flyvbjerg and bestselling author Dan Gardner reveal the secrets to successfully planning and delivering ambitious projects on any scale...

• Knihabrožovaná vazba
  306 Kč

  Skladem > 5 ks

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

• Knihapevná vazba
  890 Kč

  Skladem > 5 ks

Help transform your business and innovate like the world's top tech companies! In INSPIRED, product thought leader Marty Cagan revealed the best practices and techniques used by the top product teams operating in the product model..

• Knihapevná vazba
  723 Kč

  Skladem 1 ks

David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate...

• Knihabrožovaná vazba
  410 Kč

  Více než 30 dní

What you are today is not important... for in this runaway bestseller you will learn how to change your life by applying the secrets you are about to discover in the ancient scrolls...

• Kniha
  250 Kč

  Skladem 3 ks

Between the theories of business school and the real world of business, there is still a gap - one that can only be filled by experience, helped by the knowledge of someone who has already done it...

• Knihabrožovaná vazba
  283 Kč

  Skladem 2 ks

How much do we know about why we buy? What truly influences our decisions in today`s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? ...

• Knihabrožovaná vazba
  557 Kč

  Do 13 – 18 dnů

Great advertising and design can make the world stop and think. It can make people listen, and sometimes it can even change a person's life. "The One Show" celebrates all of the qualities that go into making a successful ad campaign or design...

• Knihapevná vazba
  1 367 Kč

  Více než 30 dní

The most thought-provoking, the most innovative, the most creative temporary and commercial stands designs are showcased in Stands and Product Display...

• Knihapevná vazba
  1 454 Kč

  Více než 30 dní

This second installment in TASCHEN’s advertising series joins Advertising Now! Print and the forthcoming Advertising Now! Films to provide a complete study of commercial communication in the world today...

• Přečtenávýborný stav
  917 Kč

  Skladem

More and more traditional professional services firms are turning to "productization" as a strategy to grow, improve valuations, and to fend off new digital-first competitors. However, many of them will fail and waste a lot of money in the process....

• Knihabrožovaná vazba
  653 Kč

  Do 3 – 7 dnů

The world of finance is on the cusp of a major disruption that will affect corporations, bankers, states―indeed, all of us. As Eswar Prasad makes clear, the end of physical cash will fundamentally rewrite how we live...

• Knihabrožovaná vazba
  571 Kč

  Skladem 1 ks

From the bestselling author of Talk Like TED, renowned communications coach Carmine Gallo reveals the leadership secrets of Amazon founder Jeff Bezos - and gives you the tools to master them yourself...

• Knihabrožovaná vazba
  297 Kč

  Více než 30 dní

Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it – from international flights to a vast array of goods we consume like there is no tomorrow...

• Knihapevná vazba
  589 Kč

  Skladem 1 ks

Alex Osterwalder and Yves Pigneurs’ Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations and startups and consultants around the world and is taught in hundreds of universities...

• Knihabrožovaná vazba
  790 Kč

  Více než 30 dní

Expanding upon one of his high-level foundational teachings: Strategic Coach co-founder Dan Sullivan explains why achieving 10X growth is easier than going for 2X growth...

• Knihapevná vazba
  487 Kč

  Do 21 – 25 dnů

Bestselling author of Sell it Like Serhant and Big Money Energy and real estate, television, and media icon Ryan Serhant shares his proven, three-step strategy to build your brand from scratch...

• Knihabrožovaná vazba
  443 Kč

  Skladem 1 ks

A guide to the next generation of retail businesses. Meet the innovators and entrepreneurs who run shops, and learn how you can too...

• Knihapevná vazba
  1 093 Kč

  Skladem 1 ks