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60 produktů
The Brand Gap is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to ...
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Knihabrožovaná vazba657 KčVíce než 30 dní
Even bad code can function. But if code isn’t clean, it can bring a development organization to its knees. Every year, countless hours and significant resources are lost because of poorly written code...
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Knihabrožovaná vazba1 369 KčSkladem 1 ks
The long-anticipated revision of ArtificialIntelligence: A Modern Approach explores the full breadth and depth of the field of artificial intelligence (AI). The 4th Edition brings readers up to date on the latest technologies...
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Knihabrožovaná vazba1 869 KčSkladem 2 ks
The Pyramid Principle is the international best-seller on how to think creatively, reason lucidly and produce crisp, clear, compelling business writing...
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Knihabrožovaná vazba1 195 KčSkladem 2 ks
For more than 20 years, readers have delighted in Charles Petzold's illuminating story of the secret inner life of computers, and now he has revised it for this new age of computing...
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Knihabrožovaná vazba792 KčDo 23 – 28 dnů
"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands ...
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Knihabrožovaná vazba707 KčSkladem 2 ks
Biology: A Global Approach delivers a trusted, accurate, current, and pedagogically innovative experience that guides students to a true understanding of biology. The author team advances Neil Campbell’s vision of meeting and...
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Knihabrožovaná vazba1 612 KčVíce než 30 dní
Discover how to banish stress and negativity, rediscover your best self and become an inspirational leader – starting now...
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Knihabrožovaná vazba573 KčVíce než 30 dní
The 3rd edition of this ever popular course combines some fantastic new materials with all the features that have made it a best seller...
We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map...
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Knihabrožovaná vazba672 KčVíce než 30 dní
From the moment it was published almost ten years ago, Elements of User Experience became a vital reference for web and interaction designers the world over, and has come to define the core principles of the practice...
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Knihabrožovaná vazba1 227 KčDo 23 – 28 dnů
Authentic video material from FT.com with accompanying worksheets; All the listening texts available to view, providing truly authentic listening practice; ...
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Knihabrožovaná vazba976 KčDo 14 – 19 dnů
Appropriate for Computer Networking or Introduction to Networking courses at both the undergraduate and graduate level in Computer Science, Electrical Engineering, CIS, MIS, and Business Departments...
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Knihabrožovaná vazba1 811 KčDo 23 – 28 dnů
Familiarise yourself with essential accounting and finance principles for business decision-making. Connect your learning with relevant examples from real world businesses. Accounting and Finance for Non-Specialists 12th Edition by Peter Atrill and Eddie
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Knihabrožovaná vazba1 931 KčDo 23 – 28 dnů
Cisco Press has the only study guides approved by Cisco for the new CCNA certification. The new edition of the best-selling two-book value-priced CCNA 200-301 Official Cert Guide Library includes updated content...
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Knihabrožovaná vazba1 377 KčDo 23 – 28 dnů
Classic / American English. Uncas is the last of the Mohican Indians. He is with his father and Hawkeye when they meet Heyward. Heyward is taking the two young daughters of a British...
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Knihabrožovaná vazba223 KčDo 3 – 6 dnů
Authors Murat Erder, Pierre Pureur, and Eoin Woods have taken their extensive software architecture experience and applied it to the practical aspects of software architecture in real-world environments...
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Knihabrožovaná vazba896 KčVíce než 30 dní
For undergraduate principles of marketing courses. This ISBN is for the bound textbook, which students can rent through their bookstore. An introduction to marketing using a practical and engaging approachMarketing: An Introduction shows students how...
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Knihabrožovaná vazba1 975 KčVíce než 30 dní
In many organizations, management is the biggest obstacle to successful Agile development. Unfortunately, reliable guidance on Agile management has been scarce indeed. Now, leading Agile manager Jurgen Appelo fills that gap, introducing a realistic...
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Knihabrožovaná vazba1 256 KčDo 23 – 28 dnů
Jim Hawkins and his parents have a quiet inn by the sea. Then one day, an old sailor arrives at the inn. What is he afraid of? Dangerous men come to the inn. Jim’s quiet life changes, and he goes across the sea by ship to Treasure Island.
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Knihabrožovaná vazba256 KčDo 23 – 28 dnů
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