Knihy o marketingu

• Knihabrožovaná vazba
  147 Kč

  Do 16 – 21 dnů

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

• Knihapevná vazba
  770 Kč

  Více než 30 dní

This is not a book about business strategy. Strategy changes like the seasons. This is a book about something much more permanent...

• Knihapevná vazba
  503 Kč

  Skladem > 5 ks

In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without? ...

• Knihabrožovaná vazba
  270 Kč

  Skladem 1 ks
• Přečtenávýborný stav
  191 Kč

  Skladem

How much do we know about why we buy? What truly influences our decisions in today`s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? ...

• Knihabrožovaná vazba
  597 Kč

  Do 9 – 14 dnů

Tato příručka má za úkol přiblížit způsoby, formy a pravidla, jimiž se řídí vztahy při registraci a sporech o oprávněnost registrace doménových jmen v doméně nejvyšší úrovně .eu...

• Knihabrožovaná vazba
  Vyprodané

Although the female movement is interwoven into our social world and people preach “girl power,” brand experience expert Katie Mares has seen that this mindset hasn’t penetrated business branding or the experience businesses...

• Knihapevná vazba
  729 Kč

  Skladem 1 ks

Global sales authority Jeffrey Gitomer's bestselling classic, The Sales Bible, has been updated and appended in this new edition, offering you the ultimate sales methods and strategies that really work ― every day, in real-world selling situations..

• Knihabrožovaná vazba
  447 Kč

  Do 10 – 11 dnů

This work provides detailed coverage of the current state of international treaty law in respect of copyright issues relating to the Internet and E-commerce...

• Knihapevná vazba
  7 273 Kč

  -5 %

  Do 19 – 24 dnů

Bestselling author of Sell it Like Serhant and Big Money Energy and real estate, television, and media icon Ryan Serhant shares his proven, three-step strategy to build your brand from scratch...

• Knihabrožovaná vazba
  398 Kč

  Do 23 – 28 dnů

The new edition of the book readers call the bible for advertising...

• Knihabrožovaná vazba
  580 Kč

  Skladem 1 ks

Blue Ocean Shift is the essential follow-up to the classic Blue Ocean Strategy, the 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne.Drawing on more

• Knihabrožovaná vazba
  323 Kč

  Skladem 1 ks

Want to know how to influence other people's behaviour? ...

• Knihabrožovaná vazba
  747 Kč

  Více než 30 dní

From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover the powerful force behind what we buy, what we do, and who we want to be...

• Knihabrožovaná vazba
  434 Kč

  Do 3 – 7 dnů

Sara Nasser Dalrymple is a business mentor, strategist and educator and the go-to sales expert in the small business community. Her 20 years of sales and marketing experience and simple, actionable advice has helped hundreds of business owners...

• Knihabrožovaná vazba
  422 Kč

  Skladem 2 ks

ou don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, ...

• Knihabrožovaná vazba
  464 Kč

  Více než 30 dní

Je to jeden z nejvíce fascinujících příběhů o úspěchu ve světě techniky: Škoda spojuje tradici sto let staré značky automobilů s moderní image automobilového koncernu s globální působností. Cesta ilustrovaná četnými fotografiemi vede od...

• Knihabrožovaná vazba
  242 Kč

  Do 13 – 16 dnů

This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. The definitive introductory textbook for this crucial topic, ...

• Knihabrožovaná vazba
  1 507 Kč

  Více než 30 dní

The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws...

• Knihabrožovaná vazba
  489 Kč

  Více než 30 dní

It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. "What is Branding?" Is an accessible guide that makes sense of this complex subject...

• Přečtenámírně opotřebovaná
  411 Kč

  Skladem
• Knihapevná vazba
  Vyprodané