Knihy o byznysu a managementu od nakladatelství Pearson

In many organizations, management is the biggest obstacle to successful Agile development. Unfortunately, reliable guidance on Agile management has been scarce indeed. Now, leading Agile manager Jurgen Appelo fills that gap, introducing a realistic...

• Knihabrožovaná vazba
  1 215 Kč

  Do 24 – 29 dnů

The Brand Gap is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to ...

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  652 Kč

  Skladem 1 ks

"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands ...

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  861 Kč

  Skladem 2 ks

The 3rd edition of this ever popular course combines some fantastic new materials with all the features that have made it a best seller...

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  842 Kč

  Skladem 1 ks
• Přečtenávýborný stav
  487 Kč

  Skladem

Combining Theory & Practice: A Modern Guide to Human Resources Human Resource Management addresses the study of HR in a realistic, practical, and stimulating manner. Examples of how HR management is practiced in the ...

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  2 597 Kč

  Více než 30 dní

Familiarise yourself with essential accounting and finance principles for business decision-making. Connect your learning with relevant examples from real world businesses. Accounting and Finance for Non-Specialists 12th Edition by Peter Atrill and Eddie

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  2 322 Kč

  Do 24 – 29 dnů

The second edition of this highly successful 'Principles of Business Economics' gives undergraduates, MBA students or aspiring managers a clear and concise text that covers all aspects of an introductory course in microeconomics...

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  2 954 Kč

  Více než 30 dní

Based on methods developed - and proven – in business, this highly visual and practical book will show readers how to design, lead and run effective workshops.

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  588 Kč

  Do 24 – 29 dnů

Authentic video material from FT.com with accompanying worksheets; All the listening texts available to view, providing truly authentic listening practice; ...

• Knihabrožovaná vazba
  1 106 Kč

  Do 14 – 19 dnů

For undergraduate principles of marketing courses. This ISBN is for the bound textbook, which students can rent through their bookstore. An introduction to marketing using a practical and engaging approachMarketing: An Introduction shows students how...

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  2 432 Kč

  Více než 30 dní

For courses in hotel administration that focus on front desk operations or hotel management, and as an adjunct to other hotel courses such as housekeeping, hotel accounting, hotel marketing or hotel personnel/human resources...

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  2 436 Kč

  Více než 30 dní

Ecommerce Analytics is the only complete single-source guide to analytics for your ecommerce business. It brings together all the knowledge and skills you need to solve your unique problems, and transform your data into better decisions ...

• Knihapevná vazba
  1 705 Kč

  Více než 30 dní

For undergraduate courses in derivatives, options and futures, financial engineering, financial mathematics, and risk management...

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  2 248 Kč

  Do 7 – 11 dnů

With its practical and accessible writing style, Research Methods for Social Workers, 2/e, offers numerous examples from the field of social work and emphasizes how research and social work practice are connected...

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  4 265 Kč

  Více než 30 dní

A focus on how marketing performance, profitability, and strategies affect profit. Measuring performance and profitability in marketing is becoming more and more important in the business world...

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  2 287 Kč

  Více než 30 dní

Business agility is the ability to compete and thrive in the digital age by quickly responding to unprecedented market changes, threats, and emerging opportunities with innovative business solutions...

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  964 Kč

  Více než 30 dní

Essential Guide to Marketing Planning 3e takes the reader step-by-step through the process of developing a creative, effective marketing plan for any product. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, ...

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  971 Kč

  Více než 30 dní

For undergraduate Management Control Systems courses and other MBA Management Accounting and Control electives. This book represents an innovative new approach to management control systems, ...

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  2 189 Kč

  Více než 30 dní

This direct, straightforward book provides readers with material that focuses on making the theories and principles of total quality practical and useful. It covers all of the elements of total quality, including several that receive little...

• Knihapevná vazba
  2 784 Kč

  Více než 30 dní