Na téma reklama v anglickém jazyku knihy o byznysu a managementu - strana 3 z 3

This second installment in TASCHEN’s advertising series joins Advertising Now! Print and the forthcoming Advertising Now! Films to provide a complete study of commercial communication in the world today...

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It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. "What is Branding?" Is an accessible guide that makes sense of this complex subject...

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Market-leading Advertising Promotion and Other Aspects of Integrated Marketing Communications, 9th Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field...

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The Tipping Point is the biography of an idea, and the idea is quite simple: that many of the problems we face - from murder...

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Experimental Formats 2 builds on the success of Experimental Formats, bringing the subject bang up to date...

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Every graphic designer works diligently to make his or her creative impressions exceptional and long lasting...

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The world's sharpest creative minds are in high demand in the advertising world, because making effective ads takes a whole lot more than just marketing know-how...

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A far cry from the aggressive ads we’ve become used to, American print advertisements from the first two decades of the 20th century were almost shockingly pleasant...

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Almost three years after the appearance of Los Logos comes Dos Logos (the sequel!)...

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Most companies plod along doing things as everyone always has. So there are huge opportunities for people trying to break the mould, even in old-fashioned businesses like banking or insurance...

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The 18th annual edition of the "Epica Book" contains more than 900 print ads, television commercials, publications, direct marketing operations, packaging design projects and interactive entries honoured in the 2004/05 Epica awards...

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This unique manual contains hundreds of packaging ideas and ready-to-use designs...

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The 19th annual edition of the Epica Book contains more than 900 print ads, television commercials, publications, direct marketing operations, packaging design projects and interactive entries honoured in the 2005/06 Epica awards...

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A Brand Apart offers case studies of these and other famous brands and explores how their brand images were built using a combination of savvy marketing, brilliant advertising and groundbreaking design...

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Selecting the right color palette for any design project, whether personal or commercial, can make all the difference in getting it right...

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56 new projects present the new trends in Lobby Design all over the world. The lobby is a passing place, a transitory space...

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