Knihy o byznysu a managementu

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

• Knihapevná vazba
  804 Kč

  Skladem 4 ks

David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate...

• Knihabrožovaná vazba
  390 Kč

  Více než 30 dní

This book represents a concise summary of non-relativistic quantum mechanics on the level suitable for university students of physics. It covers, perhaps even slightly exceeds, a one-year course of about 50 lectures, requiring basic knowledge of...

• E-knihaPDF
  170 Kč

  Ihned ke stažení
• Knihabrožovaná vazba
  Vyprodané

Shortlisted for the Financial Times/Goldman Sachs Business Book of the Year Award. Since Aristotle, we have fought to understand the causes behind everything. But this ideology is fading. In the age of big data, we can crunch ...

• Knihabrožovaná vazba
  355 Kč

  Skladem 1 ks

The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, ...

• Knihapevná vazba
  566 Kč

  Více než 30 dní

How much do we know about why we buy? What truly influences our decisions in today`s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? ...

• Knihabrožovaná vazba
  527 Kč

  Do 9 – 14 dnů

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, ...

• Knihabrožovaná vazba
  277 Kč

  Skladem 1 ks

Na trhu jedinečná publikace se komplexně věnuje přípravě a realizaci samoobslužných business intelligence aplikací (SSBI), které představují jeden z nejvýraznějších trendů v oblasti BI a významný posun v podpoře analytických a plánovacích...

• Knihabrožovaná vazba
  124 Kč

  Skladem 3 ks

First published in 1983, Jay Levinson`s Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it....

• Knihabrožovaná vazba
  519 Kč

  Více než 30 dní

With straightforward advice and humour, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that mak

• Knihabrožovaná vazba
  502 Kč

  Více než 30 dní

This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, ...

• Knihabrožovaná vazba
  495 Kč

  Více než 30 dní

Binge watching. The trendsetters and triumphs of the TV boom. Their names are Walter White, Birgitte Nyborg and Don Draper and they are the stars of a cultural revolution. In the last decade, shows like Breaking Bad, ...

• Knihapevná vazba
  1 652 Kč

  Skladem 1 ks

Taking a second look at advertising campaigns: revealing reproductions, trumpeting creativity, and inspiring all to look just a little closer. Books about advertising are supposed to be a source of...

• Knihapevná vazba
  1 377 Kč

  Skladem 1 ks

Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today's celebrities...

• Knihabrožovaná vazba
  704 Kč

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With the cold war ebbing, crime and inflation at record levels, and movie star-turned-President Ronald Reagan launching a Star Wars of his own, the 1980s did not seem likely to become one of the most outrageous, flamboyant...

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  746 Kč

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How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous...

• Knihapevná vazba
  490 Kč

  Více než 30 dní

The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques...

• Knihabrožovaná vazba
  642 Kč

  Skladem 2 ks
• Přečtenávýborný stav
  326 Kč

  Skladem

For all the popularity of e-commerce, store windows are still the most effective way of selling new product to consumers...

• Knihapevná vazba
  572 Kč

  Více než 30 dní

Great advertising and design can make the world stop and think. It can make people listen...

• Knihapevná vazba
  2 055 Kč

  Více než 30 dní

nteractive advertising and new media have come a long way from simple pop-up ads and banners...

• Knihabrožovaná vazba
  1 444 Kč

  -5 %

  Více než 30 dní