Bestsellery z kategórie: na téma reklama v anglickém jazyku knihy o byznysu a managementu
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69 produktů
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...
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Knihapevná vazba799 KčSkladem 4 ks
With straightforward advice and humour, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that mak
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Knihabrožovaná vazba502 KčVíce než 30 dní
How much do we know about why we buy? What truly influences our decisions in today`s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? ...
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Knihabrožovaná vazba527 KčDo 11 – 16 dnů
Creative Advertising unravels the creative processes behind some of the most original and effective campaigns of recent years...
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Knihabrožovaná vazbaVyprodané
This title imagines, envisages and delivers the brands of the future...
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Knihapevná vazbaVyprodané
With the cold war ebbing, crime and inflation at record levels, and movie star-turned-President Ronald Reagan launching a Star Wars of his own, the 1980s did not seem likely to become one of the most outrageous, flamboyant...
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Knihapevná vazba746 KčVíce než 30 dní
Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it – from international flights to a vast array of goods we consume like there is no tomorrow...
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Knihapevná vazba596 KčSkladem 1 ks
The most thought-provoking, the most innovative, the most creative temporary and commercial stands designs are showcased in Stands and Product Display...
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Knihapevná vazba1 454 Kč-5 %Více než 30 dní
Great advertising and design can make the world stop and think. It can make people listen, and sometimes it can even change a person's life. "The One Show" celebrates all of the qualities that go into making a successful ad campaign or design...
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Knihapevná vazba1 367 Kč-5 %Více než 30 dní
David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate...
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Knihabrožovaná vazba390 KčVíce než 30 dní
Random House Business: Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell...
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Vyprodané
Graphic design on “non-traditional” materials attracts both designers and consumers...
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Knihapevná vazbaVyprodané
This second installment in TASCHEN’s advertising series joins Advertising Now! Print and the forthcoming Advertising Now! Films to provide a complete study of commercial communication in the world today...
The international bestseller now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson ...
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, ...
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Knihabrožovaná vazba277 KčSkladem 1 ks
First published in 1983, Jay Levinson`s Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it....
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Knihabrožovaná vazba519 KčVíce než 30 dní
Gleaned from thousands of images, this book offers the best of American print advertising in the age of the “Big Idea.” From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and...
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Knihabrožovaná vazba620 KčSkladem 1 ks
It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. "What is Branding?" Is an accessible guide that makes sense of this complex subject...
Move business forward and drag Top Management along with you! Al Ries' best selling book, The Fall of Advertising and the Rise of PR, shook the advertising industry to the bone. The advertising world was outraged...
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Knihabrožovaná vazba386 KčVíce než 30 dní
The new edition of the book readers call the bible for advertising...
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Knihabrožovaná vazba583 KčDo 3 – 6 dnů
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