Knihy o byznysu a managementu

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

• Knihapevná vazba
  799 Kč

  Skladem 4 ks

Are you just playing - or playing to win? Strategy is not complex. But it is hard. It's hard because it forces people and organizations to make specific choices about their future - something that doesn't happen in most companies.

• Knihapevná vazba s přebalem
  655 Kč

  Více než 30 dní

David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate...

• Knihabrožovaná vazba
  390 Kč

  Více než 30 dní

In his bestselling book The 80/20 Principle, Richard Koch showed readers how to put the 80/20 Principle - the idea that 80 per cent of results come from just 20 per cent of effort - into practice in their personal lives...

• Knihabrožovaná vazba
  246 Kč

  Skladem 1 ks

This book represents a concise summary of non-relativistic quantum mechanics on the level suitable for university students of physics. It covers, perhaps even slightly exceeds, a one-year course of about 50 lectures, requiring basic knowledge of...

• E-knihaPDF
  170 Kč

  Ihned ke stažení
• Knihabrožovaná vazba
  Vyprodané

Most new businesses fail. But most of those failures are preventable. The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched...

• Knihabrožovaná vazba
  368 Kč

  Skladem 3 ks
• Přečtenávýborný stav
  415 Kč

  Skladem

Simon Sinek's recent video on 'The Millennial Question' went viral with over 150 million views. Start with Why is a global bestseller and the TED Talk based on it is the third most watched of all time.Why are some people and organisations more ...

• Knihabrožovaná vazba
  268 Kč

  Skladem 1 ks

#1 New York Times bestselling author John C. Maxwell explains how true leadership works and makes it accessible to everyone. Leadership does not come from your title...

• Knihabrožovaná vazba
  384 Kč

  Skladem 3 ks

Since it was first published almost fifteen years ago, David Allen's Getting Things Done has become one of the most influential business books of its era, and the ultimate book on...

• Knihabrožovaná vazba
  284 Kč

  Skladem 3 ks
• AudioknihaMP3 na CD
  1 377 Kč

  Do 22 – 27 dnů
• Přečtenámírně opotřebovaná
  353 Kč

  Skladem

Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? ...

• Knihapevná vazba
  360 Kč

  Skladem 1 ks

Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden's observation that 'it's what you learn after ...

• Knihabrožovaná vazba
  277 Kč

  Skladem 3 ks
• Přečtenávýborný stav
  191 Kč

  Skladem

A compelling manifesto with the potential to change how we work and live.

• Knihabrožovaná vazba
  307 Kč

  Skladem 2 ks

This charming story about a penguin colony in Antarctica illustrates key truths about how deal with the issue of change: handle the challenge well and you can prosper greatly; handle it poorly and you put yourself at risk...

• Knihapevná vazba s přebalem
  562 Kč

  Více než 30 dní
• Přečtenávýborný stav
  260 Kč

  Skladem

How much do we know about why we buy? What truly influences our decisions in today`s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? ...

• Knihabrožovaná vazba
  527 Kč

  Do 11 – 16 dnů

The New York Times-bestselling author of Start With Why, Leaders Eat Last, and Together Is Better offers a bold new approach to business strategy by asking one question: are you playing the finite game or the infinite game?

• Knihabrožovaná vazba
  392 Kč

  Skladem 2 ks

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, ...

• Knihabrožovaná vazba
  277 Kč

  Skladem 1 ks

Find Your Why is the follow up to Start with Why, the global bestseller and the subject of the third most watched TED Talk of all time. With Start With Why, Simon Sinek inspired a movement to build a world in which the ...

• Knihabrožovaná vazba
  408 Kč

  Skladem 2 ks

First published in 1983, Jay Levinson`s Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it....

• Knihabrožovaná vazba
  519 Kč

  Více než 30 dní

With straightforward advice and humour, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that mak

• Knihabrožovaná vazba
  502 Kč

  Více než 30 dní