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137 produktů
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...
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Knihapevná vazba811 KčSkladem 2 ks
David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything...
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Knihabrožovaná vazba284 KčVíce než 30 dní
Most new businesses fail. But most of those failures are preventable. The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched...
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Knihabrožovaná vazba365 KčVíce než 30 dní
Since it was first published almost fifteen years ago, David Allen's Getting Things Done has become one of the most influential business books of its era, and the ultimate book on...
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Knihabrožovaná vazba293 KčSkladem 1 ks
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AudioknihaMP3 na CD1 377 KčDo 20 – 25 dnů
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Přečtenávýborný stav434 KčSkladem
Are you just playing - or playing to win? Strategy is not complex. But it is hard. It's hard because it forces people and organizations to make specific choices about their future - something that doesn't happen in most companies.
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Knihapevná vazba s přebalem655 KčSkladem 3 ks
A beautifully designed hardback gift edition with gold edging. Believed to have been first published more than two thousand years ago, The Art of War is the classic Chinese book of military strategy...
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Knihapevná vazba475 KčVíce než 30 dní
This book represents a concise summary of non-relativistic quantum mechanics on the level suitable for university students of physics. It covers, perhaps even slightly exceeds, a one-year course of about 50 lectures, requiring basic knowledge of...
In his bestselling book The 80/20 Principle, Richard Koch showed readers how to put the 80/20 Principle - the idea that 80 per cent of results come from just 20 per cent of effort - into practice in their personal lives...
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Knihabrožovaná vazba276 KčSkladem 1 ks
Simon Sinek's recent video on 'The Millennial Question' went viral with over 150 million views. Start with Why is a global bestseller and the TED Talk based on it is the third most watched of all time.Why are some people and organisations more ...
#1 New York Times bestselling author John C. Maxwell explains how true leadership works and makes it accessible to everyone. Leadership does not come from your title...
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Knihabrožovaná vazba382 KčSkladem 2 ks
Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? ...
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Knihapevná vazba347 KčVíce než 30 dní
Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden's observation that 'it's what you learn after ...
A compelling manifesto with the potential to change how we work and live.
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Knihabrožovaná vazba343 KčSkladem 2 ks
This charming story about a penguin colony in Antarctica illustrates key truths about how deal with the issue of change: handle the challenge well and you can prosper greatly; handle it poorly and you put yourself at risk...
How much do we know about why we buy? What truly influences our decisions in today`s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? ...
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Knihabrožovaná vazba474 KčVíce než 30 dní
The New York Times-bestselling author of Start With Why, Leaders Eat Last, and Together Is Better offers a bold new approach to business strategy by asking one question: are you playing the finite game or the infinite game?
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Knihabrožovaná vazba372 KčVíce než 30 dní
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, ...
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Knihabrožovaná vazba303 KčVíce než 30 dní
Find Your Why is the follow up to Start with Why, the global bestseller and the subject of the third most watched TED Talk of all time. With Start With Why, Simon Sinek inspired a movement to build a world in which the ...
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Knihabrožovaná vazba442 KčSkladem 2 ks
First published in 1983, Jay Levinson`s Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it....
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Knihabrožovaná vazba520 KčVíce než 30 dní
With straightforward advice and humour, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that mak
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Knihabrožovaná vazba499 KčVíce než 30 dní
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