Odborné a naučné knihy

This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to...

• Knihapevná vazba
  937 Kč

  Skladem 5 ks

A revolutionary approach to bringing data and business together...

• Knihabrožovaná vazba
  468 Kč

  Předobjednávka,
  vychází za pět dní

From a Stripe and Google executive, a practical guide to company building and scaling the most important resource it has: its people...

• Knihapevná vazba
  630 Kč

  Skladem 1 ks

Discover the full potential of your ideas and make powerful, meaningful improvements in your work and life by Building a Second Brain. For the first time in history, we have instantaneous access to the world's knowledge...

• Knihabrožovaná vazba
  338 Kč

  Více než 30 dní

In 12 Rules for Life, acclaimed public thinker and clinical psychologist Jordan B. Peterson offered an antidote to the chaos in our lives: eternal truths applied to modern anxieties. His insights have helped millions of readers and resonated powerfully...

• Knihabrožovaná vazba
  499 Kč

  Více než 30 dní
• Přečtenávýborný stav
  399 Kč

  Skladem

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

• Knihapevná vazba
  890 Kč

  Skladem > 5 ks

There is an entrenched relationship between the consulting industry and the way business and government are managed today which must change...

• Knihabrožovaná vazba
  423 Kč

  Skladem 2 ks

Monografie se zaměřuje na jeden z hlavních prvků v oblasti managementu znalostí, a tím je transfer znalostí a řízení transferu znalostí. Předmětem zájmu je významný zdroj znalostí pro cestovní ruch, kterým...

• Knihabrožovaná vazba
  149 Kč

  Skladem 2 ks

This book is about what happened when a business leader decided not to bury his head in the sand about climate change; when he found the conversation with his kids about floods from melting ice caps too painful...

• Knihapevná vazba
  641 Kč

  Předobjednávka,
  vychází 27. 6. 2024

It's time to leapfrog the only hurdle between you and a million-dollar company...

• Knihabrožovaná vazba
  433 Kč

  Skladem 2 ks

This is not a book about business strategy. Strategy changes like the seasons. This is a book about something much more permanent...

• Knihabrožovaná vazba
  399 Kč

  Skladem 5 ks

The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth offers practical guidance for teams and organizations who are serious about success in the modern economy...

• Knihapevná vazba
  672 Kč

  Do 20 – 25 dnů

David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate...

• Knihabrožovaná vazba
  410 Kč

  Více než 30 dní

Why do some products take off? And what can we learn from them? The hardest part of launching a product is getting started. When you have just an idea and a handful of customers, growth can feel impossible. This is the cold start problem...

• Knihabrožovaná vazba
  457 Kč

  Skladem 1 ks

The New York Times-bestselling author of Start With Why, Leaders Eat Last, and Together Is Better offers a bold new approach to business strategy by asking one question: are you playing the finite game or the infinite game?

• Knihabrožovaná vazba
  408 Kč

  Více než 30 dní

In 1975, Ray Dalio founded an investment firm, Bridgewater Associates, out of his two-bedroom apartment in New York City. Forty years later, Bridgewater has made more money for its clients than any other ...

• Knihapevná vazba
  778 Kč

  Více než 30 dní

An MBA at a top school is an enormous investment in time, effort and cold, hard cash. And if you don't want to work for a consulting firm or an investment bank, the chances are it simply isn't worth it...

• Knihabrožovaná vazba
  329 Kč

  Skladem 3 ks

Christine Quinn, the breakout star of Netflix's hit Selling Sunset, shows women how to unapologetically own their power in business and relationships to live the life they want...

• Knihapevná vazba
  487 Kč

  Do 5 – 9 dnů

The Tools offers a solution to the biggest complaint patients have about therapy: the interminable wait for change to begin. The traditional therapeutic model sets its sights on the past, but psychiatrist Phil Stutz and psychotherapist...

• Knihabrožovaná vazba
  748 Kč

  Více než 30 dní

How much do we know about why we buy? What truly influences our decisions in today`s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? ...

• Knihabrožovaná vazba
  557 Kč

  Do 12 – 17 dnů