Odborné a naučné knihy

• Knihabrožovaná vazba
  147 Kč

  Do 13 – 18 dnů

Teoretik Karel Teige ve dvacátých letech minulého století použil slovní metaforu „divadlo ulice“ pro pulzující, dynamický vizuálně-akustický děj, který se tou dobou odehrával v centrech větších měst...

• Knihabrožovaná vazba
  700 Kč

  Skladem 1 ks

Help transform your business and innovate like the world's top tech companies! In INSPIRED, product thought leader Marty Cagan revealed the best practices and techniques used by the top product teams operating in the product model..

• Knihapevná vazba
  726 Kč

  Do 20 – 25 dnů

World expert Bent Flyvbjerg and bestselling author Dan Gardner reveal the secrets to successfully planning and delivering ambitious projects on any scale...

• Knihabrožovaná vazba
  312 Kč

  Skladem > 5 ks

Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last...

• Knihapevná vazba
  690 Kč

  Více než 30 dní

In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without? ...

• Knihabrožovaná vazba
  276 Kč

  Skladem 1 ks
• Přečtenávýborný stav
  214 Kč

  Skladem

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

• Knihapevná vazba
  881 Kč

  Skladem > 5 ks

What you are today is not important... for in this runaway bestseller you will learn how to change your life by applying the secrets you are about to discover in the ancient scrolls...

• Kniha
  206 Kč

  Skladem 3 ks

Between the theories of business school and the real world of business, there is still a gap - one that can only be filled by experience, helped by the knowledge of someone who has already done it...

• Knihabrožovaná vazba
  275 Kč

  Skladem 2 ks

When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated...

• Knihapevná vazba
  686 Kč

  Skladem 3 ks

How much do we know about why we buy? What truly influences our decisions in today`s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? ...

• Knihabrožovaná vazba
  520 Kč

  Do 13 – 18 dnů

Central banking is magic. With a few words, the Fed can lift the stock market out of desperation and catapult it towards euphoric highs. With a few keystrokes, the Fed can conjure up trillions of dollars and fund virtually unlimited Federal spending...

• Přečtenámírně opotřebovaná
  431 Kč

  Skladem
• Knihabrožovaná vazba
  852 Kč

  Více než 30 dní

The practice of creative writing - being expressive, exploring ideas, crafting words, shaping stories - can deepen your appreciation of life and enhance your wellbeing...

• Knihabrožovaná vazba
  747 Kč

  Více než 30 dní

This work provides detailed coverage of the current state of international treaty law in respect of copyright issues relating to the Internet and E-commerce...

• Knihapevná vazba
  7 273 Kč

  Více než 30 dní

Financial technology is rapidly changing and shaping financial services and markets. These changes are considered making the future of finance a digital one...

• Knihabrožovaná vazba
  1 457 Kč

  Skladem 1 ks

A guide to the next generation of retail businesses. Meet the innovators and entrepreneurs who run shops, and learn how you can too...

• Knihapevná vazba
  1 107 Kč

  Skladem 1 ks

Alex Osterwalder and Yves Pigneurs’ Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations and startups and consultants around the world and is taught in hundreds of universities...

• Knihabrožovaná vazba
  783 Kč

  Více než 30 dní

Empty shelves, petrol station queues and energy shortages: crises more familiar to those who lived through the 1960s and 1970s have now become a reality for many as global shipping times are squeezed...

• Knihabrožovaná vazba
  374 Kč

  Skladem 1 ks

The world of finance is on the cusp of a major disruption that will affect corporations, bankers, states―indeed, all of us. As Eswar Prasad makes clear, the end of physical cash will fundamentally rewrite how we live...

• Knihabrožovaná vazba
  570 Kč

  Do 3 – 7 dnů

More and more traditional professional services firms are turning to "productization" as a strategy to grow, improve valuations, and to fend off new digital-first competitors. However, many of them will fail and waste a lot of money in the process....

• Knihabrožovaná vazba
  610 Kč

  Do 3 – 7 dnů