Odborné a naučné knihy

The Brand Gap is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to ...

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  657 Kč

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The long-anticipated revision of ArtificialIntelligence: A Modern Approach explores the full breadth and depth of the field of artificial intelligence (AI). The 4th Edition brings readers up to date on the latest technologies...

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  1 869 Kč

  Skladem 2 ks

The Pyramid Principle is the international best-seller on how to think creatively, reason lucidly and produce crisp, clear, compelling business writing...

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  1 195 Kč

  Skladem 2 ks

For more than 20 years, readers have delighted in Charles Petzold's illuminating story of the secret inner life of computers, and now he has revised it for this new age of computing...

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  792 Kč

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"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands ...

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  707 Kč

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Biology: A Global Approach delivers a trusted, accurate, current, and pedagogically innovative experience that guides students to a true understanding of biology. The author team advances Neil Campbell’s vision of meeting and...

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  1 612 Kč

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Even bad code can function. But if code isn’t clean, it can bring a development organization to its knees. Every year, countless hours and significant resources are lost because of poorly written code...

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  1 369 Kč

  Skladem 1 ks

We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map...

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  672 Kč

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The 3rd edition of this ever popular course combines some fantastic new materials with all the features that have made it a best seller...

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  812 Kč

  Skladem 1 ks
• Přečtenávýborný stav
  487 Kč

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Classic / American English. Uncas is the last of the Mohican Indians. He is with his father and Hawkeye when they meet Heyward. Heyward is taking the two young daughters of a British...

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  223 Kč

  Do 3 – 6 dnů

Appropriate for Computer Networking or Introduction to Networking courses at both the undergraduate and graduate level in Computer Science, Electrical Engineering, CIS, MIS, and Business Departments...

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  1 811 Kč

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Authentic video material from FT.com with accompanying worksheets; All the listening texts available to view, providing truly authentic listening practice; ...

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  976 Kč

  Do 14 – 19 dnů

From the moment it was published almost ten years ago, Elements of User Experience became a vital reference for web and interaction designers the world over, and has come to define the core principles of the practice...

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  1 227 Kč

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Cisco Press has the only study guides approved by Cisco for the new CCNA certification. The new edition of the best-selling two-book value-priced CCNA 200-301 Official Cert Guide Library includes updated content...

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  1 377 Kč

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Familiarise yourself with essential accounting and finance principles for business decision-making. Connect your learning with relevant examples from real world businesses. Accounting and Finance for Non-Specialists 12th Edition by Peter Atrill and Eddie

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  1 931 Kč

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Authors Murat Erder, Pierre Pureur, and Eoin Woods have taken their extensive software architecture experience and applied it to the practical aspects of software architecture in real-world environments...

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  896 Kč

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In many organizations, management is the biggest obstacle to successful Agile development. Unfortunately, reliable guidance on Agile management has been scarce indeed. Now, leading Agile manager Jurgen Appelo fills that gap, introducing a realistic...

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  1 256 Kč

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Inventors are special people. They see everyday objects and imagine something better. They solve old problems with new ideas. Their inventions can help people or destroy them, but only the greatest ideas will change the world...

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  247 Kč

  Do 3 – 6 dnů

Winston Smith lives in a society where the government controls people’s lives every second of the day. Alone in his small, one-room apartment, Winston dreams of a better life. Is freedom from this life of suffering possible? ...

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  306 Kč

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