Odborné a naučné knihy

The long-anticipated revision of ArtificialIntelligence: A Modern Approach explores the full breadth and depth of the field of artificial intelligence (AI). The 4th Edition brings readers up to date on the latest technologies...

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  1 869 Kč

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Arguably the greatest dystopian novel of all time and the most influential post-war work of fiction Nineteen Eighty-Four is a riveting read and a groundbreaking exploration of mass surveillance, censorship and mind control...

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  172 Kč

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The Pyramid Principle is the international best-seller on how to think creatively, reason lucidly and produce crisp, clear, compelling business writing...

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  1 177 Kč

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For more than 20 years, readers have delighted in Charles Petzold's illuminating story of the secret inner life of computers, and now he has revised it for this new age of computing...

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  985 Kč

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The Brand Gap is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to ...

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  668 Kč

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"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands ...

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  719 Kč

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Biology: A Global Approach delivers a trusted, accurate, current, and pedagogically innovative experience that guides students to a true understanding of biology. The author team advances Neil Campbell’s vision of meeting and...

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  1 610 Kč

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Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design...

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  1 537 Kč

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Even bad code can function. But if code isn’t clean, it can bring a development organization to its knees. Every year, countless hours and significant resources are lost because of poorly written code...

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  1 360 Kč

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The 3rd edition of this ever popular course combines some fantastic new materials with all the features that have made it a best seller...

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  811 Kč

  Skladem 1 ks
• Přečtenávýborný stav
  487 Kč

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We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map...

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  681 Kč

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The most extensively annotated edition available with more than 1,000 notes by Marc A. Mamigonian and John Turner. This text is based on the Egoist Press second edition of 1918. This edition contains pictures and an extensive section on...

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  207 Kč

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This book provides a fundamental introduction to numerical analysis for undergraduate students in the areas of mathematics, computer science, physical sciences, and engineering. Knowledge of calculus is assumed...

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  3 196 Kč

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Intended for introductory and advanced courses in software engineering. The ninth edition of this best-selling introduction presents a broad perspective of software engineering, focusing on the processes ...

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  2 165 Kč

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The second edition of this highly successful 'Principles of Business Economics' gives undergraduates, MBA students or aspiring managers a clear and concise text that covers all aspects of an introductory course in microeconomics...

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  2 944 Kč

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Combining Theory & Practice: A Modern Guide to Human Resources Human Resource Management addresses the study of HR in a realistic, practical, and stimulating manner. Examples of how HR management is practiced in the ...

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  2 597 Kč

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Appropriate for Computer Networking or Introduction to Networking courses at both the undergraduate and graduate level in Computer Science, Electrical Engineering, CIS, MIS, and Business Departments...

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  1 807 Kč

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From the moment it was published almost ten years ago, Elements of User Experience became a vital reference for web and interaction designers the world over, and has come to define the core principles of the practice...

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  1 218 Kč

  Více než 30 dní