Knihy

This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to...

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  937 Kč

  Skladem 3 ks

What makes the modern world work? The answer to this deceptively simple question lies in four "grand transitions" of civilization-in populations, agriculture, energy, and economics-which have transformed the way we live...

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  764 Kč

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This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

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  866 Kč

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Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets. This book is for anyone with a brand. It is a book about future-proofing your brand's identity...

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  837 Kč

  Skladem 2 ks

One of the great fears many of us face is that despite all our effort and striving, we will discover at the end that we have wasted our life. In A Guide to the Good Life, William B. Irvine plumbs the wisdom of Stoic philosophy, ...

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  421 Kč

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The only official companion to the Harry Potter stories – the ultimate compendium of wizarding lists, charts, maps and all things magical! ...

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  770 Kč

  Skladem 3 ks

Tried, tested, trusted ... and now even better!...

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  390 Kč

  Skladem > 5 ks
• Přečtenávýborný stav
  172 Kč

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The most sweeping account of how neoliberalism came to dominate American politics for nearly a half century before crashing against the forces of Trumpism on the right and a new progressivism on the left...

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  589 Kč

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A modern, speaking-centred general English course that helps students use language naturally...

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  88 Kč

  Skladem 1 ks

Although retaining many original features, the new edition of "Projekt Deutsch" features lots of changes making it thoroughly up-to-date. It is still the ideal course for those taking German as a first foreign language and this second edition offers...

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  165 Kč

  Skladem 5 ks

This textbook covers virtually every aspect of intraoperative neurophysiological monitoring during Deep Brain Stimulation (DBS) surgery beginning with what is an electron to how to decide whether a given trajectory ...

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  2 685 Kč

  Skladem 1 ks

Four tests for the updated Cambridge Key English Test (KET)...

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  655 Kč

  Skladem 1 ks

An exploration of how the image and idea of the dragon has evolved through history. How did the dragon get its wings...

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  1 074 Kč

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Getting to grips with the overlapping geopolitical, economic, and political crises faced by Western democratic societies in the 2020s...

• Knihapevná vazba
  594 Kč

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A modern, speaking-centred general English course that helps students use language naturally...

• Přečtenávýborný stav
  48 Kč

  Skladem

Completely updated to include the very latest vocabulary, this third edition of the Concise Oxford-Duden German Dictionary contains coverage of over 150,000 words and phrases, and 250,000 translations, with hundreds of new words in each language...

• Přečtenávýborný stav
  489 Kč

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Insight is a new five-level English course for secondary students. It is a thought-provoking course which will challenge your students to reach their full potential...

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  653 Kč

  Skladem 1 ks

Since their first publication in the 1830s and 1840s, Edgar Allan Poe's extraordinary Gothic tales have established themselves as classics of horror fiction and have also created many of the conventions which still dominate the genre of ...

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  374 Kč

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In the tradition of Schroedinger's classic What Is Life?, this book is a tour-de-force investigation of the basis of life itself, with conclusions that radically undermine the scientific approaches on which modern science...

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  493 Kč

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In this short biography, Michael Schaller, acclaimed historian of the American political right, offers readers a poignant account of Ronald Reagan's life and achievements, ...

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  476 Kč

  Skladem 1 ks