Papírové v cizím jazyku od autora Byron Sharp

This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to...

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This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

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Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, ...

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Growth to survive is a marketing mantra. Following the success of international bestseller, How Brands Grow: What Marketers Don't Know, comes a new book that takes readers further on a journey to smarter, evidence-based marketing...

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