Knihy o byznysu a managementu

Doing well with money isn't necessarily about what you know. It's about how you behave. And behavior is hard to teach, even to really smart people...

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  412 Kč

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From the international bestselling author of Principles and legendary investor Ray Dalio, who has spent half a century studying global markets, The Changing World Order examines history’s most turbulent economic and political periods to...

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  557 Kč

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In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without? ...

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  300 Kč

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• Přečtenávýborný stav
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Nudge has transformed the way individuals, companies and governments look at the world...

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  280 Kč

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Jordan Belfort - immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street - reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star...

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  315 Kč

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It's not a future scenario any more. We've been taught that to compete with automation and AI, we'll have to become more like the machines themselves, building up technical skills like...

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Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it – from international flights to a vast array of goods we consume like there is no tomorrow...

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As technology accelerates, the human mind struggles to keep up - and our companies, workplaces and democracies get left behind...

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For Rupert Russell, the shock of the Trump-Brexit victories was only the latest in a decade full of them: the unstoppable war in Syria, huge migrant flows into Europe, beheadings in Iraq, children caged at the US border...

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  306 Kč

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Since the original publication of Nudge more than a decade ago, the word has entered the vocabulary of businesspeople, policy makers, engaged citizens and consumers everywhere. The book has given rise to hundreds of "nudge units" in governments around...

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  429 Kč

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Shortlisted for the Financial Times & McKinsey Business Book of the Year Award. Meet the billionaire traders who supply the world with oil, metal and food. You've probably never heard of them...

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  277 Kč

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A bold history of the rise of central banks, showing how institutions designed to steady the ship of global finance have instead become as destabilizing as they are dominant...

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  1 085 Kč

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The end of our high-growth world was underway well before COVID-19 arrived. In this powerful and timely argument, Danny Dorling demonstrates the benefits of a larger, ongoing societal slowdown...

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  630 Kč

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What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades ...

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  571 Kč

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If you want to be the best, you have to have the right skillset. From effective time management and efficient speed reading to managing yourself and stopping stress from slowing you down, The Ultimate Productivity Book...

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  375 Kč

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With the publication of The Everything Store in 2013, Bloomberg journalist Brad Stone revealed how the unlikely Seattle start-up Amazon became an unexpected king of ecommerce. Since then, its founder has led Amazon to explosive growth in both size...

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When the world's biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne...

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  580 Kč

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This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing,retailing,catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout...

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  653 Kč

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This book will change the way you think about persuasion, and have you closing deals in no time...

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  310 Kč

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Everything your sales boss taught you is wrong...

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  463 Kč

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