Autor Richard H. Thaler

Nudge has transformed the way individuals, companies and governments look at the world...

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From the renowned and entertaining behavioural economist and co-author of the seminal workNudge, Misbehaving is an irreverent and enlightening look into human foibles. Traditional economics assumes that rational forces shape everything...

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  376 Kč

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Since the original publication of Nudge more than a decade ago, the word has entered the vocabulary of businesspeople, policy makers, engaged citizens and consumers everywhere. The book has given rise to hundreds of "nudge units" in governments around...

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Anglický titul "Misbehaving" znamená zhruba "nesprávné chování", tj. takové, které neodpovídá ústřední ekonomické teorii, podle které se člověk chová a rozhoduje tak, aby po racionální úvaze maximalizoval svůj prospěch...

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Richard Thaler challenges the received economic wisdom by revealing many of the paradoxes that abound even in the most painstakingly constructed transactions. He presents literate, challenging, and often funny examples of ...

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