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In his bestselling book The 80/20 Principle, Richard Koch showed readers how to put the 80/20 Principle - the idea that 80 per cent of results come from just 20 per cent of effort - into practice in their personal lives...

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A serial entrepreneur offers a plan for launching successful ventures. About ninety-seven percent of a rocket's fuel is used in the first three feet of its launch. The same is true in launching a new business, product, or service...

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Are there tangible benefits in flossing? Is it wrong to fake orgasms? What does the perfect online dating ad look like? Should we bother doing the ironing? Is it really impossible to buy the perfect Christmas gift? (Other than this book, of course.)

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