Knihy o marketingové komunikaci

Autorka sa vo svojej monografii zamerala na riešenie problému etiky v organizáciách, ktorá je veľmi diskutovanou témou v súčasnosti, vzhľadom na to, že sa očakáva podpora morálky v organizáciách, ako i rešpektovanie etického prístupu. Zámer autorky je spr

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'For anyone interested in marketing - either as a practioner or victim - this is unmissable reading. If only more researchers could write like this, the world would be a better place.'

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What is less well known, though, is how close this iconic company came to total collapse in 2003. Brick by Brick is the compelling story of a Danish family-owned company that enjoyed decades of success before its inability to keep ...

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  261 Kč

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Everybody knows that hard work, luck and talent each plays a role in our working lives. In his landmark book, Adam Grant illuminates the importance of a fourth, increasingly critical factor – that the best way to get to the top is...

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  273 Kč

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The bible for bringing cutting-edge products to larger markets now revised and updated with new insights into the realities of high-tech marketing. In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life ...

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  541 Kč

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Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible...

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Hasan isn't one to avoid arguments. He relishes them, as the lifeblood of democracy and the only surefire way to establish the truth...

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Kniha „Síla komunikace a umělecká galerie“ se zabývá tématy a náměty, které dosud nebyly dostatečně studovány a popsány. Autoři zde specificky aplikují...

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  329 Kč

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They're back! And this time it's sensational. The authors of the bestselling global phenomenon Freakonomics have been busy, researching the hidden side of even more controversial topics...

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  163 Kč

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What happens when media and politics become forms of entertainment? As our world begins to look more and more like Orwell's 1984, Neil's Postman's essential guide to the modern media is more relevant than...

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  392 Kč

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True or false? In selling high-value products or services: "closing" increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill;...

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  819 Kč

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You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, ...

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  303 Kč

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This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing,retailing,catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout...

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  618 Kč

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The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques...

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  644 Kč

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In today's world, ethics can be complicated and its boundaries blurred. Should businesses go beyond their legal obligations? Should a radical thinker with an extremist following be invited to defend their position alongside more mainstream public figures?

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  416 Kč

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Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how ...

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  424 Kč

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The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale...

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  683 Kč

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