Knihy o marketingové komunikaci

Building on the success of the previous editions, the third edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, ...

• Knihabrožovaná vazba
  1 826 Kč

  Více než 30 dní

Marketingis the first truly integrated print and electronic learning package for introductory marketing modules. It comprises: a textbook packed with learning features, combining authority and a lively and engaging writing style...

• Kniha
  1 299 Kč

  Více než 30 dní