Populární naučné z kategorie v cizím jazyku knihy o marketingové komunikaci

David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate...

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  390 Kč

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An innovative, paradigm-shifting book that will captivate readers of Malcolm Gladwell, Daniel Pink, The Power of Habit, and Quiet. In his landmark book, Adam Grant illuminates why some people rise to the top of ...

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  852 Kč

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'For anyone interested in marketing - either as a practioner or victim - this is unmissable reading. If only more researchers could write like this, the world would be a better place.'

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  279 Kč

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  170 Kč

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What happens when media and politics become forms of entertainment? As our world begins to look more and more like Orwell's 1984, Neil's Postman's essential guide to the modern media is more relevant than...

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  394 Kč

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Hasan isn't one to avoid arguments. He relishes them, as the lifeblood of democracy and the only surefire way to establish the truth...

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  433 Kč

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With the latest theories on creative thinking, psychologist Ros Taylor investigates the pre-requisites needed in any organisation for creativity to flourish. With a ground-breaking new study taking in 1000 ...

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  606 Kč

  -5 %

  Do 20 – 23 dnů

The Tipping Point is the biography of an idea, and the idea is quite simple: that many of the problems we face - from murder...

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