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36 produktů
- Jan Kříž
- kolektiv
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Knihabrožovaná vazba147 KčDo 16 – 21 dnů
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...
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Knihapevná vazba770 KčVíce než 30 dní
In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without? ...
- Marie Moravcová
- Přemysl Raban
- kolektiv
Tato příručka má za úkol přiblížit způsoby, formy a pravidla, jimiž se řídí vztahy při registraci a sporech o oprávněnost registrace doménových jmen v doméně nejvyšší úrovně .eu...
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Knihabrožovaná vazbaVyprodané
Although the female movement is interwoven into our social world and people preach “girl power,” brand experience expert Katie Mares has seen that this mindset hasn’t penetrated business branding or the experience businesses...
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Knihapevná vazba729 KčSkladem 1 ks
Bestselling author of Sell it Like Serhant and Big Money Energy and real estate, television, and media icon Ryan Serhant shares his proven, three-step strategy to build your brand from scratch...
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Knihabrožovaná vazba398 KčDo 23 – 28 dnů
This work provides detailed coverage of the current state of international treaty law in respect of copyright issues relating to the Internet and E-commerce...
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Knihapevná vazba7 273 Kč-5 %Do 19 – 24 dnů
Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike’s singular brand and was instrumental in its most high-profile breakthrough campaigns...
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Knihapevná vazba852 KčSkladem 1 ks
Want to know how to influence other people's behaviour? ...
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Knihabrožovaná vazba747 KčVíce než 30 dní
From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover the powerful force behind what we buy, what we do, and who we want to be...
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Knihabrožovaná vazba434 KčDo 3 – 7 dnů
ou don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, ...
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Knihabrožovaná vazba464 KčVíce než 30 dní
This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. The definitive introductory textbook for this crucial topic, ...
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Knihabrožovaná vazba1 507 KčVíce než 30 dní
Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them! ...
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Knihabrožovaná vazba415 KčSkladem 1 ks
A searchable database of 9,000 logos by keyword is available by subscription on the popular website, www.logolounge.com, launched in 2002 by author Bill Gardner...
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Knihapevná vazba1 337 Kč-5 %Více než 30 dní
It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. "What is Branding?" Is an accessible guide that makes sense of this complex subject...
Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process...
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Knihapevná vazba1 038 KčSkladem 1 ks
Luck is a four-letter-word in business circles. But the truth is that fortune plays a part in every success story - and every failure...
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Knihabrožovaná vazba389 KčVíce než 30 dní
Do you have a hobby you wish you could do all day? An obsession that keeps you up at night? Now is the perfect time to take those passions and make a living doing what you love...
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Knihabrožovaná vazba356 KčSkladem 1 ks
The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws...
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Knihabrožovaná vazba489 KčVíce než 30 dní
Stop satisfying your customers - and start impressing them - using the strategies of Apple, Costco, Disney, and other industry dominators...
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Knihapevná vazba563 KčDo 3 – 7 dnů
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