Knihy o byznysu a managementu

• Knihabrožovaná vazba
  147 Kč

  Do 12 – 17 dnů

This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to...

• Knihapevná vazba
  937 Kč

  Skladem 4 ks

From the international bestselling author of Principles and legendary investor Ray Dalio, who has spent half a century studying global markets, The Changing World Order examines history’s most turbulent economic and political periods to...

• Knihapevná vazba
  624 Kč

  Více než 30 dní

Henry Kissinger analyses how six extraordinary leaders he has known have shaped their countries and the world...

• Knihapevná vazba
  626 Kč

  Skladem 2 ks

In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without? ...

• Knihabrožovaná vazba
  276 Kč

  Skladem 1 ks
• Přečtenávýborný stav
  214 Kč

  Skladem

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

• Knihapevná vazba
  881 Kč

  Skladem > 5 ks

In his long-awaited and provocative new book, George Friedman turns his eye on the future - offering a lucid, highly readable forecast of the changes we can expect around the world during the twenty-first century...

• Knihabrožovaná vazba
  327 Kč

  Do 12 – 13 dnů

Between the theories of business school and the real world of business, there is still a gap - one that can only be filled by experience, helped by the knowledge of someone who has already done it...

• Knihabrožovaná vazba
  275 Kč

  Skladem 2 ks

Leadership Strategy and Tactics: Field Manual by Jocko Willink is the essential and practical guide to leadership and how to excel at it, from the co-author of the number one New York Times bestseller Extreme Ownership...

• Knihapevná vazba
  523 Kč

  Do 22 – 27 dnů

Tato příručka má za úkol přiblížit způsoby, formy a pravidla, jimiž se řídí vztahy při registraci a sporech o oprávněnost registrace doménových jmen v doméně nejvyšší úrovně .eu...

• Knihabrožovaná vazba
  Vyprodané

False economics. Threats, bribes, extortion. Debt, deception, coups, assassinations and unbridled military power. These are the tools used by the ‘corporatocracy’ – a vast network of corporations, banks, colluding governments and rich and powerful ...

• Knihabrožovaná vazba
  382 Kč

  Skladem 2 ks

Penguin Readers is an ELT graded reader series for learners of English as a foreign language...

• Knihabrožovaná vazba
  200 Kč

  Do 3 – 7 dnů

Institutions move and manipulate the markets. That's why you need to learn to think and trade like an institution...

• Knihapevná vazba
  1 482 Kč

  Skladem 1 ks

This work provides detailed coverage of the current state of international treaty law in respect of copyright issues relating to the Internet and E-commerce...

• Knihapevná vazba
  7 273 Kč

  Více než 30 dní

A powerful and counterintuitive argument that we should welcome the current slowdown―of population growth, economies, and technological innovation...

• Knihabrožovaná vazba
  332 Kč

  Více než 30 dní

Bestselling author of Sell it Like Serhant and Big Money Energy and real estate, television, and media icon Ryan Serhant shares his proven, three-step strategy to build your brand from scratch...

• Knihabrožovaná vazba
  443 Kč

  Skladem 1 ks

From effective SEO and Search marketing to mastering mobile and content marketing, THE ULTIMATE DIGITAL MARKETING BOOK is a dynamic collection of tools, techniques, and strategies for success...

• Knihabrožovaná vazba
  474 Kč

  Do 3 – 7 dnů

Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications...

• Knihabrožovaná vazba
  1 706 Kč

  Skladem 1 ks