Knihy o byznysu a managementu
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166 produktů
A revolutionary approach to bringing data and business together...
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Knihabrožovaná vazba468 KčVíce než 30 dní
- Jan Kříž
- kolektiv
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Knihabrožovaná vazba147 KčDo 13 – 18 dnů
This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to...
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Knihapevná vazba937 KčSkladem 4 ks
From a Stripe and Google executive, a practical guide to company building and scaling the most important resource it has: its people...
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Knihapevná vazba630 KčSkladem 1 ks
National Bestseller Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park...
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Knihapevná vazba881 KčVíce než 30 dní
This book is about what happened when a business leader decided not to bury his head in the sand about climate change; when he found the conversation with his kids about floods from melting ice caps too painful...
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Knihapevná vazba641 KčPředobjednávka,
vychází za šest dní
Monografie se zaměřuje na jeden z hlavních prvků v oblasti managementu znalostí, a tím je transfer znalostí a řízení transferu znalostí. Předmětem zájmu je významný zdroj znalostí pro cestovní ruch, kterým...
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Knihabrožovaná vazba189 KčSkladem 2 ks
This is not a book about business strategy. Strategy changes like the seasons. This is a book about something much more permanent...
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Knihabrožovaná vazba434 KčSkladem > 5 ks
The inside story of HBO, the start-up company that reinvented television—by two veteran media reporters...
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Knihabrožovaná vazba442 KčVíce než 30 dní
It's time to leapfrog the only hurdle between you and a million-dollar company...
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Knihabrožovaná vazba421 KčSkladem 1 ks
Why do some products take off? And what can we learn from them? The hardest part of launching a product is getting started. When you have just an idea and a handful of customers, growth can feel impossible. This is the cold start problem...
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Knihabrožovaná vazba457 KčSkladem 1 ks
The New York Times-bestselling author of Start With Why, Leaders Eat Last, and Together Is Better offers a bold new approach to business strategy by asking one question: are you playing the finite game or the infinite game?
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Knihabrožovaná vazba386 KčVíce než 30 dní
David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate...
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Knihabrožovaná vazba416 KčVíce než 30 dní
In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without? ...
In 1975, Ray Dalio founded an investment firm, Bridgewater Associates, out of his two-bedroom apartment in New York City. Forty years later, Bridgewater has made more money for its clients than any other ...
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Knihapevná vazba771 KčSkladem 3 ks
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...
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Knihapevná vazba866 KčSkladem > 5 ks
Everyone deserves a mentor. For every career crisis, every fork in the road, you need someone to talk to...
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Knihabrožovaná vazba374 KčSkladem 5 ks
An MBA at a top school is an enormous investment in time, effort and cold, hard cash. And if you don't want to work for a consulting firm or an investment bank, the chances are it simply isn't worth it...
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Knihabrožovaná vazba329 KčSkladem 3 ks
World expert Bent Flyvbjerg and bestselling author Dan Gardner reveal the secrets to successfully planning and delivering ambitious projects on any scale...
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Knihabrožovaná vazba312 KčSkladem > 5 ks
Around the globe, people are facing the same problem - that we are born as individuals but are forced to conform to the rules of society if we want to succeed. To see our uniqueness expressed in our achievements, we must first learn the rules ...
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