Knihy o byznysu a managementu

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

• Knihapevná vazba
  774 Kč

  Skladem 5 ks

Most new businesses fail. But most of those failures are preventable. The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched...

• Knihabrožovaná vazba
  420 Kč

  Skladem 1 ks

Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? ...

• Knihapevná vazba
  346 Kč

  Skladem 4 ks

Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden's observation that 'it's what you learn after ...

• Knihabrožovaná vazba
  275 Kč

  Skladem 3 ks
• Přečtenávýborný stav
  191 Kč

  Skladem

Are you just playing - or playing to win? Strategy is not complex. But it is hard. It's hard because it forces people and organizations to make specific choices about their future - something that doesn't happen in most companies.

• Knihapevná vazba s přebalem
  655 Kč

  Skladem 3 ks

Since it was first published almost fifteen years ago, David Allen's Getting Things Done has become one of the most influential business books of its era, and the ultimate book on...

• Knihabrožovaná vazba
  283 Kč

  Skladem > 5 ks
• Přečtenámírně opotřebovaná
  206 Kč

  Skladem

A compelling manifesto with the potential to change how we work and live.

• Knihabrožovaná vazba
  321 Kč

  Skladem 2 ks
• Přečtenámírně opotřebovaná
  456 Kč

  Skladem

#1 New York Times bestselling author John C. Maxwell explains how true leadership works and makes it accessible to everyone. Leadership does not come from your title...

• Knihabrožovaná vazba
  382 Kč

  Skladem 2 ks

This second installment in TASCHEN’s advertising series joins Advertising Now! Print and the forthcoming Advertising Now! Films to provide a complete study of commercial communication in the world today...

• Přečtenávýborný stav
  516 Kč

  Skladem

The blockbuster number 1 intenational bestselling phenomenon is back…not that it ever really went away. An easily-read story which quickly demonstrates three very practical management techniques, ...

• Přečtenávýborný stav
  224 Kč

  Skladem

In his bestselling book The 80/20 Principle, Richard Koch showed readers how to put the 80/20 Principle - the idea that 80 per cent of results come from just 20 per cent of effort - into practice in their personal lives...

• Knihabrožovaná vazba
  276 Kč

  Skladem 1 ks

Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it – from international flights to a vast array of goods we consume like there is no tomorrow...

• Knihapevná vazba
  593 Kč

  Skladem 1 ks

For Rupert Russell, the shock of the Trump-Brexit victories was only the latest in a decade full of them: the unstoppable war in Syria, huge migrant flows into Europe, beheadings in Iraq, children caged at the US border...

• Přečtenávýborný stav
  299 Kč

  Skladem
• Knihabrožovaná vazba
  301 Kč

  Skladem 1 ks

The new edition of the book readers call the bible for advertising...

• Knihabrožovaná vazba
  583 Kč

  Skladem 1 ks

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, ...

• Knihabrožovaná vazba
  303 Kč

  Skladem 2 ks

Originálna anglicko-slovenská publikácia, ojedinelá svojho druhu na trhu. Popisuje ako uchopiť nápad, inováciu alebo zákazku a zrealizovať ju do úspešného konca. Je to manuál písaný jednoduchým jazykom. Kniha s praktickými príkladmi. Podstatu riadenia pro

• Knihabrožovaná vazba
  1 515 Kč

  Skladem 3 ks

Gleaned from thousands of images, this book offers the best of American print advertising in the age of the “Big Idea.” From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and...

• Knihabrožovaná vazba
  625 Kč

  Skladem 1 ks

Finbar Dolan is lost and lonely. Except he doesn't know it. Despite escaping his blue-collar Boston upbringing to carve out a mildly successful career at a Madison Avenue ad agency, ...

• Knihabrožovaná vazba
  295 Kč

  Skladem 2 ks

This charming story about a penguin colony in Antarctica illustrates key truths about how we deal with the issue of change: handle the challenge well and you can prosper greatly; handle it poorly and you put yourself at risk. The penguins are living happi

• Knihapevná vazba s přebalem
  330 Kč

  Skladem 1 ks