Knihy o byznysu a managementu

World expert Bent Flyvbjerg and bestselling author Dan Gardner reveal the secrets to successfully planning and delivering ambitious projects on any scale...

• Knihabrožovaná vazba
  329 Kč

  Více než 30 dní

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

• Knihapevná vazba
  811 Kč

  Skladem 2 ks

Help transform your business and innovate like the world's top tech companies! In INSPIRED, product thought leader Marty Cagan revealed the best practices and techniques used by the top product teams operating in the product model..

• Knihapevná vazba
  693 Kč

  Skladem 2 ks

What you are today is not important... for in this runaway bestseller you will learn how to change your life by applying the secrets you are about to discover in the ancient scrolls...

• Kniha
  204 Kč

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David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything...

• Knihabrožovaná vazba
  284 Kč

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Empty shelves, petrol station queues and energy shortages: crises more familiar to those who lived through the 1960s and 1970s have now become a reality for many as global shipping times are squeezed...

• Knihabrožovaná vazba
  408 Kč

  Skladem 1 ks

How much do we know about why we buy? What truly influences our decisions in today`s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? ...

• Knihabrožovaná vazba
  474 Kč

  Více než 30 dní

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, ...

• Knihabrožovaná vazba
  303 Kč

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First published in 1983, Jay Levinson`s Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it....

• Knihabrožovaná vazba
  520 Kč

  Více než 30 dní

With straightforward advice and humour, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that mak

• Knihabrožovaná vazba
  499 Kč

  Více než 30 dní

BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, ...

• Knihapevná vazba
  680 Kč

  Skladem 2 ks

With the cold war ebbing, crime and inflation at record levels, and movie star-turned-President Ronald Reagan launching a Star Wars of his own, the 1980s did not seem likely to become one of the most outrageous, flamboyant...

• Knihapevná vazba
  713 Kč

  Více než 30 dní

How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous...

• Knihapevná vazba
  490 Kč

  Více než 30 dní

Expanding upon one of his high-level foundational teachings: Strategic Coach co-founder Dan Sullivan explains why achieving 10X growth is easier than going for 2X growth...

• Knihapevná vazba
  487 Kč

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The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques...

• Knihabrožovaná vazba
  643 Kč

  Skladem 2 ks
• Přečtenávýborný stav
  326 Kč

  Skladem

This second installment in TASCHEN’s advertising series joins Advertising Now! Print and the forthcoming Advertising Now! Films to provide a complete study of commercial communication in the world today...

• Přečtenávýborný stav
  516 Kč

  Skladem

Between the theories of business school and the real world of business, there is still a gap - one that can only be filled by experience, helped by the knowledge of someone who has already done it...

• Knihabrožovaná vazba
  290 Kč

  Skladem 4 ks

Business Communication Today continues to demonstrate the vital connection between recent technological developments and modern business practices...

• Knihabrožovaná vazba
  2 168 Kč

  Více než 30 dní

Luck is a four-letter-word in business circles. But the truth is that fortune plays a part in every success story - and every failure...

• Knihabrožovaná vazba
  419 Kč

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Account planning exists for the sole purpose of creating advertising that truly connects with consumers...

• Knihapevná vazba
  1 082 Kč

  Více než 30 dní