Na skladě s červenou obálkou v anglickém jazyku knihy o byznysu a managementu

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

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  799 Kč

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Why do some ideas make it big while others fail to take off? According to award-winning behavioural economist John List, the answer comes down to a single question: Can the idea scale? ...

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  424 Kč

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Millions of people around the world have improved their lives based on the teachings of Dale Carnegie. In How to Win Friends and Influence People, he offers practical advice and techniques, in his exuberant and conversational style, ...

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  259 Kč

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Fully revised and updated with additional content - this is a brand new edition of the bestselling Eat That Frog! There just isn't enough time for everything on our 'To Do' list - and there never will be. Successful people don't try to do everything...

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  302 Kč

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From the authors of New York Times bestsellers, The Alliance and The Start-up of You, comes a smart and accessible must-have guide for budding entrepreneurs everywhere...

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  457 Kč

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In this propulsive investigation, two prize-winning journalists reveal the reality...

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  444 Kč

  Skladem 4 ks

A book that will change how you think and transform how you live. Forget everything you thought you knew about how to motivate people - at work, at school, at home. It is wrong...

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  275 Kč

  Skladem 3 ks

What happens when media and politics become forms of entertainment? As our world begins to look more and more like Orwell's 1984, Neil's Postman's essential guide to the modern media is more relevant than...

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  390 Kč

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Steve Case, New York Times bestselling author of The Third Wave and cofounder of America Online shows how entrepreneurs across the country are building groundbreaking companies, renewing communities...

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  325 Kč

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The battle for the control of RJR Nabisco in the Autumn of 1988, which became the largest and most dramatic corporate takeover in American history, sent shock-waves through the international business world and became a symbol of the greed, excess and...

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  284 Kč

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Uvádzaná publikácia je charakterizovaná snahou o zachovanie ustálenej štruktúry, avšak aj tento rok prináša ŠÚ niekoľko noviniek, a to v podobe zaradenia nových tabuliek v niektorých kapitolách. Do kapitoly venovanej trhu práce pre...

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  1 394 Kč

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Surrounded by idiots at work? Fed up with a bad boss or lazy colleagues? Thomas Erikson, author of the runaway international bestseller Surrounded by Idiots, will help you handle them and get things done, the right way...

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  262 Kč

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Finbar Dolan is lost and lonely. Except he doesn't know it. Despite escaping his blue-collar Boston upbringing to carve out a mildly successful career at a Madison Avenue ad agency, ...

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  295 Kč

  Skladem 2 ks