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340 produktů
This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to...
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Knihapevná vazba936 KčSkladem 5 ks
Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets. This book is for anyone with a brand. It is a book about future-proofing your brand's identity...
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Knihapevná vazba825 KčSkladem 1 ks
As influential today as when it was first published, The Selfish Gene has become a classic exposition of evolutionary thought. Professor Dawkins articulates a gene's eye view of evolution - a view giving centre stage to these persistent units...
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Knihabrožovaná vazba262 KčSkladem 1 ks
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...
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Knihapevná vazba774 KčSkladem 5 ks
Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, ...
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Knihabrožovaná vazba3 042 KčVíce než 30 dní
Now fully revised and updated with the latest guidelines, this new edition of the Oxford Handbook of Paediatrics is an easy-to-use and compact guide to all aspects of acute and chronic paediatrics. The team of specialist contributors and editors have...
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Knihabrožovaná vazba1 190 KčSkladem 1 ks
Unique among medical texts, the Oxford Handbook of Clinical Medicine is a complete and concise guide to the core areas of medicine that also encourages thinking about the world from the patient's perspective, to develop a holistic approach to care with...
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Knihabrožovaná vazba1 062 KčDo 9 – 14 dnů
Mitochondria are tiny structures located inside our cells that carry out the essential task of producing energy for the cell. They are found in all complex living things, and in that sense, they are fundamental for driving complex life on the planet...
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Knihabrožovaná vazba369 KčDo 9 – 14 dnů
While it has been pointed to time and again by governments and pundits promoting laissez-faire economics, the Wealth of Nations actually shows that Adam Smith viewed ...
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Knihabrožovaná vazba276 KčDo 23 – 28 dnů
What makes the modern world work? The answer to this deceptively simple question lies in four "grand transitions" of civilization-in populations, agriculture, energy, and economics-which have transformed the way we live...
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Knihapevná vazba764 KčSkladem 1 ks
The fifth edition of this bestselling Oxford Medical Handbook is now even better than ever, with the inclusion of three new chapters on day case surgery, remote and rural surgery, and emergency surgery...
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Knihabrožovaná vazba1 108 KčDo 23 – 28 dnů
A new edition of the best-selling business English course by Vicki Hollett.
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Knihabrožovaná vazba83 KčDo 14 – 19 dnů
The Project fourth edition Workbook provides extra practice of all the language covered in the Student's Book. The Workbook comes with an audio CD so that students can practise listening at home and an access card for Project online Practice.
While we have known for centuries that facial expressions can reveal what people are thinking and feeling, it is only recently that the face has been studied scientifically for what it can tell us about internal states, ...
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Knihapevná vazba2 857 KčDo 23 – 28 dnů
One of the great fears many of us face is that despite all our effort and striving, we will discover at the end that we have wasted our life. In A Guide to the Good Life, William B. Irvine plumbs the wisdom of Stoic philosophy, ...
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Knihapevná vazba434 KčSkladem 1 ks
A topic-based course for trainees and employees in the hotel and tourist industry. It introduces and practises the language skills necessary for dealing with English-speaking guests and for negotiating with others wthin the industry.
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Knihabrožovaná vazba692 KčDo 4 – 6 dnů
The human brain has some capabilities that the brains of other animals lack. It is to these distinctive capabilities that our species owes its dominant position. Other animals have stronger muscles or sharper claws, but we have cleverer brains...
Now in its fifth edition, the Oxford Handbook of Emergency Medicine is the essential rapid-reference guide to emergency medicine for everyone from junior doctors to specialist registrars, nurse practitioners, and paramedics. New and...
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Knihaflexi vazba1 192 KčDo 23 – 28 dnů
Solutions elem SB+CD - Maturita - OXFORD - Jazyk: EN - ISBN: 978-0-945515-3-3 - Kniha...
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498 KčDo 14 – 19 dnů
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