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In Christopher Cox's brilliant new book, he looks at the impact deadlines have on us, and how we can use them to deliver the best results for all parties. Social scientists have revealed that most negotiations run right up to the deadline before a deal...

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Whether you're an athlete striving to win, an entrepreneur building a business, a CEO managing an empire, a salesperson looking to close a deal, or a high achiever determined to stand in the winner's circle, Winning offers thirteen key principles...

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