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Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, ...

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  3 042 Kč

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Now fully revised and updated with the latest guidelines, this new edition of the Oxford Handbook of Paediatrics is an easy-to-use and compact guide to all aspects of acute and chronic paediatrics. The team of specialist contributors and editors have...

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  1 190 Kč

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Mitochondria are tiny structures located inside our cells that carry out the essential task of producing energy for the cell. They are found in all complex living things, and in that sense, they are fundamental for driving complex life on the planet...

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  369 Kč

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Unique among medical texts, the Oxford Handbook of Clinical Medicine is a complete and concise guide to the core areas of medicine that also encourages thinking about the world from the patient's perspective, to develop a holistic approach to care with...

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  1 062 Kč

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While it has been pointed to time and again by governments and pundits promoting laissez-faire economics, the Wealth of Nations actually shows that Adam Smith viewed ...

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  276 Kč

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As influential today as when it was first published, The Selfish Gene has become a classic exposition of evolutionary thought. Professor Dawkins articulates a gene's eye view of evolution - a view giving centre stage to these persistent units...

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  262 Kč

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The fifth edition of this bestselling Oxford Medical Handbook is now even better than ever, with the inclusion of three new chapters on day case surgery, remote and rural surgery, and emergency surgery...

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  1 108 Kč

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A topic-based course for trainees and employees in the hotel and tourist industry. It introduces and practises the language skills necessary for dealing with English-speaking guests and for negotiating with others wthin the industry.

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  692 Kč

  Do 6 dnů

The Project fourth edition Workbook provides extra practice of all the language covered in the Student's Book. The Workbook comes with an audio CD so that students can practise listening at home and an access card for Project online Practice.

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  315 Kč

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  116 Kč

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A new edition of the best-selling business English course by Vicki Hollett.

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  83 Kč

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The human brain has some capabilities that the brains of other animals lack. It is to these distinctive capabilities that our species owes its dominant position. Other animals have stronger muscles or sharper claws, but we have cleverer brains...

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  273 Kč

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In the Nicomachean Ethics Aristotle's guiding question is: what is the best thing for a human being? His answer is happiness, but he means, not something we feel, but rather a specially good kind of life. Happiness is made up of activities in which we...

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  222 Kč

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The world is not as mobile or as interconnected as we like to think. As Harm de Blij argues in The Power of Place, in crucial ways-from the uneven distribution of natural resources to the unequal availability of...

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  328 Kč

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The sixth edition of the classic undergraduate text in elementary number theory includes a new chapter on elliptic curves and their role in the proof of Fermat`s Last Theorem, a foreword by Andrew Wiles ...

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  1 640 Kč

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Becoming a critical thinker is a straight-forward, reassuring, and complete guide to critical thinking...

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  661 Kč

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Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications...

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  1 711 Kč

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Selected as a Financial Times Best Book of 2013. Governments today in both Europe and the United States have succeeded in casting government spending as reckless wastefulness that has made the economy worse...

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  352 Kč

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Revised and updated for its fourth edition, the Oxford Handbook of Respiratory Medicine is the must-have resource for respiratory trainees, internal medical trainees and other junior doctors in acute and internal medicine, medical students...

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  1 136 Kč

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What causes a child to grow up gay or straight? Neuroscientist Simon LeVay summarizes a wealth of scientific evidence that points to one inescapable conclusion: Sexual orientation results primarily from an interaction between genes, sex hormones...

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  605 Kč

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The third edition of Cassese's International Criminal Law provides a clear account of the main substantive and procedural aspects of international criminal law. Adopting a combination of the classic ...

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  1 822 Kč

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