Knihy o byznysu a managementu

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

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  774 Kč

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Henry Kissinger analyses how six extraordinary leaders he has known have shaped their countries and the world...

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  615 Kč

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Originally published during the depths of the Great Depression-and equally valuable during booming economies or hard times—Dale Carnegie's rock-solid, time-tested advice has carried countless people up the ladder of success in their business and ...

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  188 Kč

  Skladem > 5 ks

Have you ever found yourself stretched too thin? Do you simultaneously feel overworked and underutilized? Are you often busy but not productive? Do you feel like your time is constantly being hijacked by other people's agendas? ...

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  597 Kč

  Skladem 3 ks

In a time of rampant misinformation about ways of growing your money, Burton G. Malkiel's gimmick-free investment guide is more necessary than ever...

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  751 Kč

  Více než 30 dní

From the New York Times bestselling author of Digital Minimalism and Deep Work, a groundbreaking philosophy for pursuing meaningful accomplishment while avoiding overload...

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  581 Kč

  Skladem 3 ks

Dan Sullivan shares his simple yet profound teaching that, until now, has only been known to his Strategic Coach clients: unsuccessful people focus on 'The Gap', but successful people focus on 'The Gain'...

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  541 Kč

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With the cold war ebbing, crime and inflation at record levels, and movie star-turned-President Ronald Reagan launching a Star Wars of his own, the 1980s did not seem likely to become one of the most outrageous, flamboyant...

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  713 Kč

  Více než 30 dní

Do leaders make history, or does history make leaders? What should we do when the wrong people are in power?And how can we find and become better leaders today?A deep-dive into the art, science and practice of leadership around the world and...

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  528 Kč

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The financial crisis of 2007–10 has presented a number of key policy challenges for those concerned with the long-term stability of the euro area. It has shown that price stability as provided by the European Central Bank is not enough to guarantee...

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  3 666 Kč

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Nash svit — hrandiozna systema, yaka shchodnya skladnishaye ta kydaye novi neprosti vyklyky. Viyny, holod, bidnistʹ chy krytychnyy stan ekosystemy — use tse ne prosto kataklizmy, a systemni zboyi velykoyi obchyslyuvalʹnoyi mashyny...

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  383 Kč

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Although the female movement is interwoven into our social world and people preach “girl power,” brand experience expert Katie Mares has seen that this mindset hasn’t penetrated business branding or the experience businesses...

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  729 Kč

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What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades ...

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  571 Kč

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From a long-time Alibaba executive and former special assistant to Jack Ma, this is the first book to articulate how Alibaba's unique culture and "tai chi" management principles are providing...

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  642 Kč

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As unprecedented times become our new normal, Sarah Knight and her No F**ks Given Guides...

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  351 Kč

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We live in the age of big companies where rising levels of power are concentrated in the hands of a few. Yet no government or organisation has the power to regulate these titans and hold them to account...

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  465 Kč

  Do 20 – 25 dnů

Discover some of the most inspiring business, shops, and hospitality ideas changing the face of entrepreneurship...

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  1 078 Kč

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A bold history of the rise of central banks, showing how institutions designed to steady the ship of global finance have instead become as destabilizing as they are dominant...

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  1 089 Kč

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Do Netflix shchoroku khoche doluchytysya bezlich fakhivtsiv, a vzhe sformovana komanda — loyalʹna, shchaslyva ta efektyvna. U Netflix nemaye chitkykh pravyl, prote kozhen vykonuye zavdannya maksymalʹno yakisno...

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  355 Kč

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How do you lead a fulfilling life? That profound question animates this book of inspiration and insight from world-class business strategist and bestselling author of The Innovator’s Dilemma, Clayton Christensen...

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  523 Kč

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