Knihy

This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to...

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  954 Kč

  Skladem 1 ks

Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets. This book is for anyone with a brand. It is a book about future-proofing your brand's identity...

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  909 Kč

  Více než 30 dní

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

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  832 Kč

  Skladem 4 ks

The only official companion to the Harry Potter stories – the ultimate compendium of wizarding lists, charts, maps and all things magical! ...

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  672 Kč

  Skladem 5 ks

What makes the modern world work? The answer to this deceptively simple question lies in four "grand transitions" of civilization-in populations, agriculture, energy, and economics-which have transformed the way we live...

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  767 Kč

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A single pack at a very competitive price, including a paperback dictionary and one of the most complete multimedia CD-ROMs on the market...

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  85 Kč

  Skladem 1 ks

While we have known for centuries that facial expressions can reveal what people are thinking and feeling, it is only recently that the face has been studied scientifically for what it can tell us about internal states, ...

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  2 857 Kč

  Více než 30 dní

One of the great fears many of us face is that despite all our effort and striving, we will discover at the end that we have wasted our life. In A Guide to the Good Life, William B. Irvine plumbs the wisdom of Stoic philosophy, ...

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  457 Kč

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Calculus is the key to much of modern science and engineering. It is the mathematical method for the analysis of things that change, and since in the natural world we are surrounded by change, the development of calculus was a huge breakthrough...

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  391 Kč

  Více než 30 dní

Tried, tested, trusted ... and now even better!...

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  390 Kč

  Skladem > 5 ks
• Přečtenávýborný stav
  172 Kč

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The Oxford Handbook of Dance and Theater brings together genres, aesthetics, cultural practices, and historical movements that provide insight into humanist concerns at the crossroads of dance and theater, broadening...

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  4 663 Kč

  Více než 30 dní

With incisive and thought-provoking contributions from both leading academics and practitioners, this book addresses in detail the major areas in relation to the Commission Guidance Paper on Applying Article 82 of the EC Treaty (now Article 102)...

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  6 052 Kč

  Více než 30 dní

A fresh new look for the Oxford Junior Dictionary which features thousands of words and phrases in alphabetical order, in a clear and accessible design. Each entry contains simple, easy-to-read numbered meanings, ...

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  400 Kč

  Více než 30 dní

The present global economic crisis demands we look anew at the role of corporations, and the working of financial markets around the world. In this challenging and insightful book, ...

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  1 559 Kč

  Do 19 – 24 dnů

This internationally acclaimed dictionary is widely used as a key reference tool by language professionals. With over 300,000 words and phrases, and half a million translations, and packed full of grammatical ...

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  1 025 Kč

  -5 %

  Skladem 2 ks

This work provides detailed coverage of the current state of international treaty law in respect of copyright issues relating to the Internet and E-commerce...

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  7 273 Kč

  -5 %

  Do 19 – 24 dnů

The most sweeping account of how neoliberalism came to dominate American politics for nearly a half century before crashing against the forces of Trumpism on the right and a new progressivism on the left...

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  592 Kč

  Do 5 – 9 dnů

A tremendous outpouring of psychological research on sexual orientation has occurred in recent years, and interested readers have been hard-pressed to keep up with the pace of scholarship in this field. In particular, the last decade has...

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  3 954 Kč

  Více než 30 dní

This fully updated second edition of Corporate Accountability in International Environmental Law examines systematically all international sources of corporate accountability standards with specific reference to environmental protection...

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  2 354 Kč

  Do 18 – 23 dnů

This volume brings together distinguished scholars from all over the world to present an authoritative, thorough, and yet accessible state-of-the-art survey of current issues in pragmatics. Following an introduction by the editor, ...

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  4 014 Kč

  Více než 30 dní