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This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to...

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  940 Kč

  Skladem 5 ks

Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets. This book is for anyone with a brand. It is a book about future-proofing your brand's identity...

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  831 Kč

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This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

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  905 Kč

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What makes the modern world work? The answer to this deceptively simple question lies in four "grand transitions" of civilization-in populations, agriculture, energy, and economics-which have transformed the way we live...

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  764 Kč

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A single pack at a very competitive price, including a paperback dictionary and one of the most complete multimedia CD-ROMs on the market...

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  85 Kč

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One of the great fears many of us face is that despite all our effort and striving, we will discover at the end that we have wasted our life. In A Guide to the Good Life, William B. Irvine plumbs the wisdom of Stoic philosophy, ...

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  438 Kč

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The only official companion to the Harry Potter stories – the ultimate compendium of wizarding lists, charts, maps and all things magical! ...

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  720 Kč

  Skladem 3 ks

While we have known for centuries that facial expressions can reveal what people are thinking and feeling, it is only recently that the face has been studied scientifically for what it can tell us about internal states, ...

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  2 857 Kč

  Více než 30 dní

Tried, tested, trusted ... and now even better!...

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  390 Kč

  Skladem > 5 ks
• Přečtenávýborný stav
  172 Kč

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A modern, speaking-centred general English course that helps students use language naturally...

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  88 Kč

  Skladem 1 ks

Rhyme's Challenge offers a concise, pithy primer to hip-hop poetics while presenting a spirited defense of rhyme in contemporary American poetry. David Caplan's stylish study examines hip-hop's central but supposedly outmoded verbal technique: rhyme...

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  3 115 Kč

  Více než 30 dní

This important new book is the first of a series of volumes collecting the essential articles by the eminent and highly influential philosopher Saul A. Kripke. It presents a mixture of published and unpublished articles from various stages ...

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  1 616 Kč

  Více než 30 dní

This thesaurus contains the full text of The Oxford Junior Thesaurus · 20,000 synonyms and related words · An introduction on how to use the thesaurus · Attractive, uncluttered page layout, with special non-reflective cream paper and...

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  273 Kč

  Více než 30 dní

This volume brings together distinguished scholars from all over the world to present an authoritative, thorough, and yet accessible state-of-the-art survey of current issues in pragmatics. Following an introduction by the editor, ...

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  4 014 Kč

  Více než 30 dní

This textbook covers virtually every aspect of intraoperative neurophysiological monitoring during Deep Brain Stimulation (DBS) surgery beginning with what is an electron to how to decide whether a given trajectory ...

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  2 685 Kč

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Waders are spectacular members of our avifauna. They are especially prevalent along coasts and in wetlands during the spring and autumn migration periods, when members of several species may perform dramatic flocks that wheel and turn in flight...

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  1 309 Kč

  Více než 30 dní

This internationally acclaimed dictionary is widely used as a key reference tool by language professionals. With over 300,000 words and phrases, and half a million translations, and packed full of grammatical ...

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  1 025 Kč

  Více než 30 dní

Horizons is for secondary school students aged 14-19, and builds confidence in communication by providing clear structures and models...

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  967 Kč

  Do 5 dnů

Although retaining many original features, the new edition of "Projekt Deutsch" features lots of changes making it thoroughly up-to-date. It is still the ideal course for those taking German as a first foreign language and this second edition offers...

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  165 Kč

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A fresh new look for the Oxford Junior Dictionary which features thousands of words and phrases in alphabetical order, in a clear and accessible design. Each entry contains simple, easy-to-read numbered meanings, ...

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  400 Kč

  Do 15 dnů