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This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to...

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  937 Kč

  Skladem 4 ks

A single pack at a very competitive price, including a paperback dictionary and one of the most complete multimedia CD-ROMs on the market...

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  85 Kč

  Do 15 – 20 dnů

What makes the modern world work? The answer to this deceptively simple question lies in four "grand transitions" of civilization-in populations, agriculture, energy, and economics-which have transformed the way we live...

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  764 Kč

  Skladem 1 ks

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

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  890 Kč

  Skladem > 5 ks

Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets. This book is for anyone with a brand. It is a book about future-proofing your brand's identity...

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  835 Kč

  Skladem 1 ks

While we have known for centuries that facial expressions can reveal what people are thinking and feeling, it is only recently that the face has been studied scientifically for what it can tell us about internal states, ...

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  2 857 Kč

  Více než 30 dní

The only official companion to the Harry Potter stories – the ultimate compendium of wizarding lists, charts, maps and all things magical! ...

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  743 Kč

  Skladem 3 ks

One of the great fears many of us face is that despite all our effort and striving, we will discover at the end that we have wasted our life. In A Guide to the Good Life, William B. Irvine plumbs the wisdom of Stoic philosophy, ...

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  440 Kč

  Skladem 1 ks

Tried, tested, trusted ... and now even better!...

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  390 Kč

  Skladem > 5 ks
• Přečtenávýborný stav
  312 Kč

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This work provides detailed coverage of the current state of international treaty law in respect of copyright issues relating to the Internet and E-commerce...

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  7 273 Kč

  Více než 30 dní

This volume brings together distinguished scholars from all over the world to present an authoritative, thorough, and yet accessible state-of-the-art survey of current issues in pragmatics. Following an introduction by the editor, ...

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  4 014 Kč

  Více než 30 dní

Waders are spectacular members of our avifauna. They are especially prevalent along coasts and in wetlands during the spring and autumn migration periods, when members of several species may perform dramatic flocks that wheel and turn in flight...

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  1 309 Kč

  Více než 30 dní

A fresh new look for the Oxford Junior Dictionary which features thousands of words and phrases in alphabetical order, in a clear and accessible design. Each entry contains simple, easy-to-read numbered meanings, ...

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  400 Kč

  Více než 30 dní

The present global economic crisis demands we look anew at the role of corporations, and the working of financial markets around the world. In this challenging and insightful book, ...

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  1 559 Kč

  Více než 30 dní

A tremendous outpouring of psychological research on sexual orientation has occurred in recent years, and interested readers have been hard-pressed to keep up with the pace of scholarship in this field. In particular, the last decade has...

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  3 954 Kč

  Více než 30 dní

Rhyme's Challenge offers a concise, pithy primer to hip-hop poetics while presenting a spirited defense of rhyme in contemporary American poetry. David Caplan's stylish study examines hip-hop's central but supposedly outmoded verbal technique: rhyme...

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  3 115 Kč

  Více než 30 dní

The Oxford Handbook of Dance and Theater brings together genres, aesthetics, cultural practices, and historical movements that provide insight into humanist concerns at the crossroads of dance and theater, broadening...

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  4 663 Kč

  Více než 30 dní

This internationally acclaimed dictionary is widely used as a key reference tool by language professionals. With over 300,000 words and phrases, and half a million translations, and packed full of grammatical ...

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  1 025 Kč

  Více než 30 dní

A modern, speaking-centred general English course that helps students use language naturally...

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  88 Kč

  Skladem 1 ks

Although retaining many original features, the new edition of "Projekt Deutsch" features lots of changes making it thoroughly up-to-date. It is still the ideal course for those taking German as a first foreign language and this second edition offers...

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  165 Kč

  Skladem 5 ks