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185 produktů
This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to...
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Knihapevná vazba954 KčSkladem 1 ks
Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets. This book is for anyone with a brand. It is a book about future-proofing your brand's identity...
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Knihapevná vazba909 KčVíce než 30 dní
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...
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Knihapevná vazba832 KčSkladem 4 ks
The only official companion to the Harry Potter stories – the ultimate compendium of wizarding lists, charts, maps and all things magical! ...
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Knihapevná vazba672 KčSkladem 5 ks
What makes the modern world work? The answer to this deceptively simple question lies in four "grand transitions" of civilization-in populations, agriculture, energy, and economics-which have transformed the way we live...
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Knihapevná vazba767 KčSkladem 1 ks
A single pack at a very competitive price, including a paperback dictionary and one of the most complete multimedia CD-ROMs on the market...
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Knihapevná vazba85 KčSkladem 1 ks
While we have known for centuries that facial expressions can reveal what people are thinking and feeling, it is only recently that the face has been studied scientifically for what it can tell us about internal states, ...
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Knihapevná vazba2 857 KčDo 24 – 29 dnů
One of the great fears many of us face is that despite all our effort and striving, we will discover at the end that we have wasted our life. In A Guide to the Good Life, William B. Irvine plumbs the wisdom of Stoic philosophy, ...
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Knihapevná vazba457 KčSkladem 1 ks
Calculus is the key to much of modern science and engineering. It is the mathematical method for the analysis of things that change, and since in the natural world we are surrounded by change, the development of calculus was a huge breakthrough...
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Knihapevná vazba391 KčVíce než 30 dní
Tried, tested, trusted ... and now even better!...
The present global economic crisis demands we look anew at the role of corporations, and the working of financial markets around the world. In this challenging and insightful book, ...
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Knihapevná vazba1 559 KčDo 19 – 24 dnů
This textbook covers virtually every aspect of intraoperative neurophysiological monitoring during Deep Brain Stimulation (DBS) surgery beginning with what is an electron to how to decide whether a given trajectory ...
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Knihapevná vazba2 685 KčSkladem 1 ks
Rhyme's Challenge offers a concise, pithy primer to hip-hop poetics while presenting a spirited defense of rhyme in contemporary American poetry. David Caplan's stylish study examines hip-hop's central but supposedly outmoded verbal technique: rhyme...
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Knihapevná vazba3 115 KčVíce než 30 dní
Waders are spectacular members of our avifauna. They are especially prevalent along coasts and in wetlands during the spring and autumn migration periods, when members of several species may perform dramatic flocks that wheel and turn in flight...
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Knihapevná vazba1 309 KčDo 19 – 24 dnů
A fresh new look for the Oxford Junior Dictionary which features thousands of words and phrases in alphabetical order, in a clear and accessible design. Each entry contains simple, easy-to-read numbered meanings, ...
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Knihapevná vazba400 KčVíce než 30 dní
This important new book is the first of a series of volumes collecting the essential articles by the eminent and highly influential philosopher Saul A. Kripke. It presents a mixture of published and unpublished articles from various stages ...
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Knihapevná vazba1 616 KčDo 24 – 29 dnů
A tremendous outpouring of psychological research on sexual orientation has occurred in recent years, and interested readers have been hard-pressed to keep up with the pace of scholarship in this field. In particular, the last decade has...
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Knihapevná vazba3 954 KčVíce než 30 dní
This thesaurus contains the full text of The Oxford Junior Thesaurus · 20,000 synonyms and related words · An introduction on how to use the thesaurus · Attractive, uncluttered page layout, with special non-reflective cream paper and...
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Knihapevná vazba273 KčDo 14 – 19 dnů
With incisive and thought-provoking contributions from both leading academics and practitioners, this book addresses in detail the major areas in relation to the Commission Guidance Paper on Applying Article 82 of the EC Treaty (now Article 102)...
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Knihapevná vazba6 052 KčVíce než 30 dní
The Oxford Handbook of Dance and Theater brings together genres, aesthetics, cultural practices, and historical movements that provide insight into humanist concerns at the crossroads of dance and theater, broadening...
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Knihapevná vazba4 663 KčVíce než 30 dní
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