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23 produktů
Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process...
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Knihapevná vazba1 108 KčVíce než 30 dní
Exquisite, timeless and enduring, Rolex is one of the most recognizable and sought-after luxury watch brands in the world...
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Knihapevná vazba419 KčSkladem 3 ks
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...
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Knihapevná vazba774 KčSkladem > 5 ks
Little Book of Prada is the pocket-sized and beautifully illustrated story of the legendary fashion house. Understated elegance and luxury, technologically advanced fabrics and sublime originality of design are all hallmarks of the House of Prada...
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Knihapevná vazba380 KčSkladem 4 ks
When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated...
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Knihapevná vazba686 KčSkladem 3 ks
This work provides detailed coverage of the current state of international treaty law in respect of copyright issues relating to the Internet and E-commerce...
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Knihapevná vazba7 273 KčVíce než 30 dní
Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last...
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Knihapevná vazba706 KčSkladem 1 ks
Synonymous with high-octane glamour, opulent sexuality, and fearless fashion, Tom Ford is an iconic designer whose namesake label has devout followers across the globe, from Milan and New Delhi to Shanghai and New York...
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Knihapevná vazba2 497 KčVíce než 30 dní
Tiffany & Co.: The Story Behind the Style is a beautifully illustrated, handbag-sized visual history of one of the world's most iconic brands...
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Knihapevná vazba420 KčSkladem 1 ks
Synonymous with fine craftsmanship and understated elegance, the House of Bottega Veneta is the go-to brand for those who love effortless chic...
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Knihapevná vazba468 KčSkladem 2 ks
Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike’s singular brand and was instrumental in its most high-profile breakthrough campaigns...
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Knihapevná vazba567 KčSkladem 1 ks
Multiply serves as a definitive guide for creating meaningful, elegant and timeless brand identities...
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Knihapevná vazba971 KčVíce než 30 dní
From the brand's inception in Paris in 1847, Cartier has been the go-to jeweller for the world's most stylish set. Filled with photographs and information from the company's 175 years, go behind the scenes to discover the story of how Cartier...
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Knihapevná vazba359 KčVíce než 30 dní
Ever since its creation in 1992, The House of Alexander McQueen has been synonymous with drama, risk-taking and cutting-edge innovation...
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Knihapevná vazba385 KčSkladem 2 ks
It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. "What is Branding?" Is an accessible guide that makes sense of this complex subject...
A searchable database of 9,000 logos by keyword is available by subscription on the popular website, www.logolounge.com, launched in 2002 by author Bill Gardner...
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Knihapevná vazba1 337 KčVíce než 30 dní
The largest collection of the stunning pocket-sized fashion books in one luxury boxset. Contains Little Book of Chanel, Little Book of Dior, Little Book of Prada, Little Book of Gucci...
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Knihapevná vazba2 543 KčSkladem 3 ks
Renowned designer and former US national team oarsman Jack Carlson’s essential and glorious celebration of the classic rowing blazer and of rowing itself—now revised and expanded...
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Knihapevná vazba1 387 KčVíce než 30 dní
Founded in 1925, Fendi is a luxury brand rooted in elegance and experimentation...
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Knihapevná vazba468 KčSkladem 3 ks
Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity...
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Knihapevná vazba826 KčVíce než 30 dní
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