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How Brands Grow 2 - Jenni Romaniuk, Byron Sharp, Oxford University Press, 2021

Including Emerging Markets, Services, Durables, B2B and Luxury Brands (Revised Edition)

This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to...

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Building Distinctive Brand Assets

Jenni Romaniuk

Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets. This book is for anyone with a brand. It is a book about future-proofing your brand's identity...