Knihy o marketingu

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

• Knihapevná vazba
  890 Kč

  Skladem > 5 ks

Finbar Dolan is lost and lonely. Except he doesn't know it. Despite escaping his blue-collar Boston upbringing to carve out a mildly successful career at a Madison Avenue ad agency, ...

• Knihabrožovaná vazba
  295 Kč

  Skladem 2 ks

Account planning exists for the sole purpose of creating advertising that truly connects with consumers...

• Knihapevná vazba
  1 092 Kč

  Do 20 – 25 dnů

A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry.

• Knihabrožovaná vazba
  Vyprodané